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eLearning > Consumers > Unpacking Consumer Behavior > Module 4 / 5

Social Circles

Instructor: Shelby Walsh
Co-Creation & Customization
Download the Co-Creation & Customization Trend Report
Now is the time to get creative with customer engagement. How consumers are interacting with brands is reflective of the evolution they’ve undergone in how they communicate with their friends, family, significant others and co-workers.



Consumers are increasingly connected, and they expect this sort of closeness with the brands they’re loyal to. Opportunities exist for brands to look at how they can enhance their omnichannel presence, with trends such as Activated E-Commerce and Branded Webisode emerging to bridge the gap between the tensions of online and offline forms of engagement.
Related Trend Report: Co-Creation & Customization
Workshop Questions:
1. What can you do to foster more personalized relationships with your consumers?
2. Rate your company on a scale of 1-10 on its visual identity online. What would need to change for it to score a 10?
Get Trend Hunter Dashboard
Featured Insights
Branded Webisode
Brands create original online content to create immersive storytelling
Trend - Getting into the content space, brands are turning to YouTube videos and webisodes to better prompt consumer engagement. Going beyond product placement or tutorials, brands are opting for storytelling techniques to create narratives around lifestyle habits, social issues and cultural sentiments not only tied to the brand itself but to the consumers they support.
Workshop Question - How can you utilize storytelling techniques, particularly online, to better connect and engage with your consumers?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mindful Daycare
Daycare designs and programs focus more on niche health-related functions
Trend - The adoption of health-focused designs and programs in daycare facilities is on the rise, with specialized areas and nutritional items that adapt to the health preferences that some parents like to ensure their children are aligned with.
Workshop Question - Consider a local, national, or global issue that your brand holds strong beliefs in, and would like to resolve. How would your brand go about aligning itself with that cause?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Digital Parent
Digital tools are allowing for new forms of engagement between parents and children
Trend - Digital parenting tools are allowing parents to create connections with their children in new ways. Everything from personalized conversation cues to positive reinforcement-based teaching are being used via various platforms to ease the parenting process.
Workshop Question - How could your brand better help its customers cope with the stress of their responsibilities?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Storytelling Toy
Children's toy brands offer interactive, creative forms of storytelling
Trend - Storytelling for children is becoming more interactive, with toys that offer creative forms of expression and methods of telling children stories. These items include everything from mixing physical toys with voice-controlled tech, to QR codes attached to toys that retell their backgrounds.
Workshop Question - How could your brand prioritize educational recreation for children?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Creative
Gen Z consumers aim to develop skills outside of the traditional school system
Trend - Today's Gen Z consumers are increasingly turning to platforms, services and spaces that expand their worldviews and skills, but without the constraints of traditional schooling. Everything from photography programs to financial literacy courses allow them to better hone skills that they aren't often exposed to in the education system.
Workshop Question - How could your brand appeal to Gen Z's sense of creativity and personal expression?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kid Responsibility
Brands are launching products that empower children to be more responsible
Trend - Brands and designers are attempting to encourage children by teaching them manners and accountability. This comes in the form of products that track routines and chores, as well as sophisticated designs that are kid-friendly in functionality but boast grown-up aesthetics.
Workshop Question - How can your product/service be revamped to serve families?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Affordable Foodie
Brands are offering creative and cost-effective menu options, targeted at Gen Z
Trend - Food companies are attempting to cater to younger demographics by building menus that boast interesting experiences in affordable ways. Pertaining to cuisine, aesthetics, or both, the emphasis is placed on fresh, healthy, and local food, as well as on sharable plates.
Workshop Question - How can you revamp your product/service to be more affordable to Gen Z consumers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Family Time Redefined
Spending time with loved ones is prioritized during and post-pandemic
Trend - During the pandemic, consumers are either quarantined with their families and loved ones, or quarantined without them and seeking ways to connect with them. The former group reports increased closeness, while the latter reports planning ways to treat family time like more of an occasion when quarantine is lifted.
Workshop Question - How does your brand foster a sense of togetherness and community?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Experiential Play
Children's toys and products incorporate augmented reality to enhance experience
Trend - With tech and STEM-learning functions now being a large part of the emerging children's toy space, brands are incorporating elements of augmented reality into once-standard children's toys and retail experiences. Whether manifesting in board games or playmats, these elevated products add a unique level of interactivity to children's playtime experiences.
Workshop Question - How is your brand adapting to the generational changes that have been accelerated by rapid shifts in the modern digital age?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Edutainment
Educational resources for kids adapt into more entertainment-focused options
Trend - Educational resources for kids are evolving with the use of modern media outlets and platforms to better balance education with entertainment. Creating videos, shows and even pop-up experiences that blend elements of learning with storytelling and technology, brands are not only looking for ways to make learning more fun, but they're changing the way education is consumed.
Workshop Question - How might you better connect with younger consumers through more content-specific strategies?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
EQ Education
Early childhood education integrates emotional development to speak to modern needs
Trend - Now that Pro-Millennials have reached parenting age, expectations for the education system are shifting. Millennial parents are particularly interested in the emotional development of their children. Changes to the education system take time, but businesses are developing services to provide children with opportunities to foster self-awareness, and psychological well-being.
Workshop Question - How could your brand better provide emotional growth for your customer?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends