Instructor: Shelby Walsh
Download the Emerging Foods Trend ReportIn this final module on consumer behavior, we’ll be looking at the changes occurring in the consumer mindset today. Through the lens of trend tensions, this module explores individualism versus collectivism and what this means in terms of business opportunity.
Case studies will uncover where consumers are turning to better get a better understanding of themselves and how they are expressing their individuality as well as how “tribes” are coming together collectively to help individuals find meaning and communal support.
1. What would change about your business if scarcity was its paramount value?
2. What would change about your business if it was considered a tech company?