Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
eLearning > Consumers > Unpacking Consumer Behavior > Module 2 / 5

The Mind

Instructor: Shelby Walsh
Emerging Foods
Download the Emerging Foods Trend Report
In this final module on consumer behavior, we’ll be looking at the changes occurring in the consumer mindset today. Through the lens of trend tensions, this module explores individualism versus collectivism and what this means in terms of business opportunity.

Case studies will uncover where consumers are turning to better get a better understanding of themselves and how they are expressing their individuality as well as how “tribes” are coming together collectively to help individuals find meaning and communal support.
Related Trend Report: Emerging Foods
Workshop Questions:
1. What would change about your business if scarcity was its paramount value?
2. What would change about your business if it was considered a tech company?
Access Advisory Services
Featured Insights
Regional Alcohol-Free
Non-alcoholic beverages incorporate the flavor nuances of local regions
Implications - In recent years the growth of the non-alcoholic beverage category reflects a shift in drinking habits. To better cater to these preferences, brands are crafting alcohol-free products that take inspiration from the flavors of popular regional cocktails. Such products provide a similar flavor experience for consumers while simultaneously adapting to changing consumer preferences.
Workshop Question - Consider how the incorporation of local elements could impact the perception of your brand. What elements could you incorporate?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cultured Creamery
Ice Cream is used as a step towards experiencing global palette
Implications - By leveraging ice cream as an exploratory platform, brands are allowing consumers to experience new cultures via regional flavors, but with the security of the familiar dessert concept. This combination speaks to the consumer desire for experimental foodie experiences, coupled with a refusal to limit their palettes to their own geographic experiences.
Workshop Question - How can your brand combine the security that comes with familiarity, with an experimental product or experience?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Condiment Confection
Condiment-flavored ice creams offer familiar flavors in novel formats
Trend - Ice creams brands that are flavored with popular brand name condiments are on the rise, with everything from ketchup to mayo being used as a base for these desserts.
Workshop Question - How could your brand collaborate with an unlikely brand within your category?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dessert Sandwich 2.0
The ice cream sandwich format is reinvented with new ingredients
Trend - Breathing new life into a classic dessert format, companies in the food space are debuting creative versions of the classic ice cream sandwich. Focusing primarily on the outside components, brands are using their core products to provide a new spin, appealing to novelty-seeking consumers.
Workshop Question - What are some ways you could reinvent a classic, traditional product in your industry?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Confectionery Bagel
New dessert concepts incorporate breakfast bagels and signature flavors
Trend - Following the adoption of breakfast staples such as cereal and pancakes in elaborate desserts, bagels can now be observed as the inspiration for, and often the star of, creative new confectionery dishes.
Workshop Question - What food item can you liberate from the confines of its traditional uses in order to create something new and Instagram-worthy?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mochi Expansion
Mochi's popularity in North America prompts collaboration with adjacent industries
Trend - The growing popularity of mochi in North America has resulted in big brands' adoption of the Japanese dessert into their existing offerings, or in a way that appeals to consumers with various dietary restrictions.
Workshop Question - How could your brand adopt a product/service that's popular in an adjacent industry?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Savory Sweet
Traditional desserts are made savory with unlikely flavors
Implications - Brands are taking traditional, familiar desserts and turning them savory with ingredients not typically associated with sweet foods. As more self-proclaimed "foodie" consumers seek out unique dishes to experiment with, brands both with both small and large-scale capacities are catering to such desires.
Workshop Question - How could your brand offer a more experimental experience, either within its product/service, or in the marketing of its product/service?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Iced Infusion
Ice cream brands incorporate unlikely infusions as a means to market their products
Implications - The incorporation of unlikely and unexpected flavors into ice creams reveals the potential for innovation via relatively simple platforms that can be as traditional and commonplace as this frozen dessert. The incorporation of borderline-unappealing flavors into ice cream is able to pique the curiosity of most consumers, while also appealing to consumers specifically focused on novelty in their consumption habits.
Workshop Question - Consider an unexpected element your brand could add to its product/service.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Icy Libation
Alcohol-infused ice cream and popsicles are a nostalgic adult indulgence
Implications - Frozen treats such as popsicles and sundaes infused with alcohol are proving to be a hit with adults across traditional generational categories. This evolution highlights the expansive influence of nostalgic juxtapositions when it comes to alcohol experiences, as well as the interest in unexpected food and beverage hybrids.
Workshop Question - How can you reformat a classic youthful favorite for grownup indulgence?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Piquant Confection
Sweet and spicy dessert options rise in popularity
Implications - With the rise of experimental food consumption has come the popularity of spicy desserts. These products are able to pique the interest of those entrenched in foodie culture, while also retaining a sense of familiarity for consumers who are less curious or experimental in their consumption choices.
Workshop Question - Consider a surprise element your brand could insert into its products/services?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Savory Confection
Desserts that are traditionally sweet are transformed with savory ingredients
Implications - Confectionary items like ice cream and cakes are now being made with entirely savory flavors. This shift comes as consumers increasingly seek out experimental consumption experiences, with the added benefit that many of these transformed items are social media-friendly both due to their aesthetic, and in their novelty factor.
Workshop Question - How could your brand transform one of its products/services?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends