In terms of viral-worthy burger chain campaigns, many consumers may automatically think of the main contenders like Wendy's, McDonald's and Burger King, and while those are always a hit, there are also several from more regional options such as Shake Shack and In n Out.
A noteworthy campaign launched in 2017 comes from New York City's Shake Shack in the form of a fitness-branded customer club. The Shack Track & Field workout group encourages customers to "run their buns off" and hosts a number of meet-ups where like-minded runners can work for their beloved burgers.
A common thread amongst recent burger chain campaigns of note is limited edition clothing collections. Burger King, McDonald's, Shake Shack, White Castle and In n Out have all experimented with branded apparel in a move that aims to win over streetwear coveting Millennials.
58 Innovative Burger Chain Campaigns
58
Mood-Altering Illustrated Campaigns
These McCafé Ads Visualize the Effects of Morning Coffee
57
Collectible Fast Food T-Shirts
Uniqlo and McDonald's are Celebrating Big Mac's 50th Anniversary
56
Celebratory Fast Food Capsules
McDonald's is Celebrating the 50th Anniversary of the Big Mac
55
Burger-Inspired Soda Cans
DPZ&T Created an Anniversary Can for McDonald's Iconic Big Mac
54
Gilded Fast Food Burgers
McDonald's is Giving Away a Big Mac Ring Dubbed the 'Bling Mac'
53
Sustainable Burger-Themed Sneakers
Allbirds & Shake Shack Teamed Up to Create a New Pair of Kicks
52
Fast Food Recycling Initiatives
McDonald's Recycling Project Aims to Make Eco-Friendly Packaging
51
International Fast Food Menus
The McDonald's HQ Restaurant Offers Exclusive International Items
50
Opulent QSR Burger Packaging
These McDonald's Burger Boxes are Accented with Crystals
49
Flipped Fast Food Logos
The McDonald's 'M' Has Been Flipped to Support International Women's Day
48
Fast Food-Branded Fitness Clubs
Shack Track & Field is a Workout Group Funded by Shake Shack
47
Fast Food Loungewear
The McDelivery Collection Promotes McDonald's Presence on UberEATS
46
Restaurant Chain Cookbooks
The Shake Shack Cookbook Details How to Make Signature Meals at Home
45
Burger Chain Cryptocurrencies
Burger King Launched 'WhopperCoin' as Its Own Digital Currency
44
Fast Food-Branded Game Apps
McDonald's 'McPlay' App Boasts Games and Creative Activities
43
Creative In-Game Ads
Nike and McDonald's are Advertising Through a Game on the WeChat App
42
Charitable Valentine's Shakes
Shake Shack's 'Love Shack Shake' Supports People and Assistance Dogs
41
Sponsored Coffee-Stealing Avatars
McDonald's and Snapchat Designed the First Sponsored Bitmoji
40
QSR Uniform Streetwear
White Castle is Collaborating with Telfar on a Clothing Collection
39
On-Demand Fast Food Deliveries
UberEATS is Now Offering a McDonald's Delivery Service
38
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
37
Traffic-Dependent Billboard Ads
McDonald's New Billboards Change in Slow-Flowing Traffic
36
Anime-Themed Ice Cream
McDonald's Japan is Releasing a Pikachu-Themed McFlurry
35
Fast Food Sandwich Sauces
McDonald's Canada is Set to Launch Bottled Sauces in Spring
34
In-Restaurant Smartphone Lockers
McDonald's Singapore Put 100 Lockers into One of Its Locations
33
Mystery Burger Boxes
In France, Burger King Now Lets Customers Leave Their Order to Chance
32
Fast Food Book Giveaways
Canada's New Happy Meal Promotion Gives Away Books Instead of Toys
31
Green Fast Food-Branded Rainbows
Mcdonald's Shambow Celebrates St. Patrick's Day in Chicago
30
Fashionable New Year's Envelopes
McDonald’s Will Mark the 2018 Lunar New Year with Red Envelopes
29
Kissing Fast Food-Branded Contests
Mcdonald's and WeChat Awarded Couples with Free Macarons
28
Fast Food-Sniffing Guide Dogs
This Burger King Short Tells the Story of Nathan Tree and His Dog
27
Nostalgic Summer Packaging Campaigns
Sonic's New Summery Packaging Reminds One of Warmer Months
26
Fast Food Rivalry Mixtapes
Wendy's Released Songs About Competitors McDonald's and Burger King
25
Exclusive Anniversary Burgers
This Delectable Shake Shack Japan Burger is Available for One Day
24
Pop-Infused Fast Food Advertisements
White Castle Taps into Gilmarie for an Uplifting Ad Campaign
23
Special Edition Gamer Toys
The Super Mario Happy Meal Toys Celebrate Mario Kart 8 Deluxe
22
Limited-Edition QSR Sauces
The McDonald's Big Mac Sauce is Available in Japan in Limited Numbers
21
Wine-Infused Milkshakes
Shake Shack is Introducing the 'Jack & Karen Shake' with Prosecco
20
Burger Chain Fashion Collections
Don C & Wendy's Launch Basketball Merchandise for March Madness
19
Pride-Celebrating Fast Food Packaging
McDonald's Celebrates Pride Month With Rainbow Fry Boxes
18
Vehicular Dipping Sauce Holders
The 'DipClip' Secures Sauces to Your Car's Vent
17
Burger Chain Chatbots
Shakebot Can Answer 300 Common Shake Shack-Related Questions
16
Humorous Flame Grill Ads
Burger King's Flame Grilled Ads Make Fun of Former McDonald's Executives
15
Burger Chain Buses
Burger King Launched a Fast Food Bus to Take People to Its Restaurant
14
Miniature Burger Pranks
McDonald's Launched 'The Micro Mac' for April Fool's Day
13
Gift Exchange Burger Promotions
The 'Whopper Exchange' Lets People Trade Poor Gifts for Burgers
12
Frozen Food-Finding Promotions
Wendy's National Freezer Expedition Highlights America's Freezers
11
Politically Charged Burger Ads
The Whopper Neutrality Ad is a Political Push from Burger King
10
Adult Fast Food Boxes
Burger King Israel is Offering an 'Adult Meal' for Valentine's Day
9
Voice-Activated Burger Spots
Burger King's Google Home Ad Makes the Device Talk About the Whopper
8
In-Game Burger-Ordering Services
Burger King's #BurgerClan Helps eSports Players Place Orders
7
Burger-Flavored Toothpastes
Burger King's Fun Toothpaste Flavor Mimics the Taste of the Whopper
6
Post-Severance Burger Deals
Burger King's #WhopperSeverance Gives a Free Burger to Fired Employees
5
Food Friendly Weather Updates
This McDonald's Billboard Relays Real-time Weather Conditions
4
Collaborative QSR Deliveries
Wendy’s and DoorDash Have Partnered to Offer Delivery
3
Eel Burger Collaborations
Shake Shack with Chef Fergus Henderson are Offering a Slippery Specialty
2
Funeral-Themed Burger Ads
Burger King is Promoting Its New Sandwich in a Dark and Hilarious New Ad
1
Fast Food Group Runs
Shake Shack's 'Shack, Track, & Field' Follows a Run with Food and Beer
Related Ideas
Beastly QSR Burger Menus
McDonald's Japan Godzilla Burgers Come in Three Varieties
Sauce-Covered Smash Burgers
Jack In The Box Has Just Added a New Smashed Jack Burger
French Fry-Shaped Pop-Ups
McDonald's Fry-Thru Only Serves Medium Fries & International Sauces
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Filmic Pink Burgers
The BK Barbie Combo is Made with a Smoky Pink Sauce
Fast Food Chanting Challenges
McDonald's is Reviving the Big Mac Chant for Younger Generations
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
QSR-Collaborative Streetwear Designs
Burger King and FILA Join Forces on a New Collection
Pretzel Bacon Burgers
Wendy's Debuts the New Pretzel Baconator Burger at Participating Locations
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Unusual Food Tattoo Challenges
Omaha Steaks Offers Free Lifetime Burgers in Exchange for a Tattoo
Burger-Inspired Tracksuits
The Juicier Collection by Juicy Couture Celebrates Red Robin Burgers
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Patty Melt-Inspired Burgers
The Burger King Whopper Melts are Now Arriving in Canada
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Regionally Inspired Burgers
The McDonald's Japan Otona no Gotouchi Teriyaki Burgers are Tasty
QSR-Style Western Burgers
Checkers and Rally's Has a New Wild West Burger for Winter
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
NYC-Inspired Burger Menus
McDonald's Japan Come on Baby! N.Y. Burgers Come in Three Options
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Burger-Inspired Mystery Mockumentaries
McDonald's Finland Presents The Icon Mockumentary
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Salad-Style QSR Sandwiches
The McDonald's Salad Burger is Available in New Zealand
420-Themed Restaurant Promotions
Fatburger is Offering its Classic Burger at a Discounted Price
Chromatic Pride Month Milkshakes
The Habit Burger Grill Rainbow Shake is Deliciously Celebratory
Meaty Onion-Topped Burgers
The Wendy's French Onion Cheeseburger is Arriving in Canada
Complimentary Burger QSR Campaigns
Carl's Jr. Free Burger Day Will Reward Diners for One Day Only
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Chain Restaurant Food Festivals
Chain is the Worlds First Gourmet Chain Food Festival
Naturally Sweetened Pink Lemonades
In-n-out Burger is Adding Lite Pink Lemonade to the Menu
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Luxe Fast Food Meals
Shake Shack's The Truffle Table Takes Cues from Fine Dining
Double-Filled Steakhouse Burgers
Checkers and Rallys Debuted a New Loaded Burger for Fans
Hamburger-Inspired Sleek Footwear
Vandy the Pink Joins Clarks Once More on New Designs
Cheesy Chip-Embedded Burgers
Burger King Has New Cheesy Doritos Burgers Over in Spain and Portugal
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Online-Only QSR Snack Packs
The Burger King Snack Box is Packed with Ample Snacks
Onion Soup-Inspired Burgers
A&W Has a Brand-New French Onion Double Cheeseburger
Champagne-Paired Burger Tours
14 NYC Restaurants are Exploring Burger & Veuve Clicquot Pairings
Peachy Pride Month Shakes
Next Level Burger Just Debuted Its New Peachy Passion Pride Shake
QSR-Inspired Grocery Products
Aldi Launches the New McDonald’s Inspired Burgers
Plant-Based Picnic Packs
The Shake Shack Veg Out Picnic Kit Includes Food for Two
Spicy Pepper QSR Foods
These Burger King Ghost Pepper Menu Items Pack the Heat
Stackable Signature Burgers
Stackers are the Latest Menu Item from A&W Canada
Virtual QSR Drive-Thrus
Smashburger Unveils its First Virtual Drive-Thru Window
Jalapeño-Topped Beef Burgers
McDonald's Debuts a New Version of its Quarter Pounder on July 10
Steakhouse-Inspired Cheese Burgers
Whataburger Just Unveiled Its New Bacon Steakhouse Double
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Valentine’s Day Dinner Series
Shake Shack’s Debuts the 'Love Shack' Menu for Valentine's Day
Low-Cost QSR Snack Boxes
The Burger King $5 Snack Box Comes in Three Options
Truffle-Flavored Burger Menus
Shake Shack Launches the New Real White Truffle Menu
Nostalgic Vegan Fast Food
Mr.Charlie's Meatless Meals Make Adults Feel Like Kids Again
Street Food-Inspired Burger Balls
Frostkrone Burger Balls are Ready in 15-Minutes
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Stacked Summer Burgers
Dairy Queen Just Added the New Backyard Bacon Ranch Signature Stackburger
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
QSR-Created Fries Campaigns
Burger King is Testing the New Mozzarella Fries And Churro Fries
Club Sandwich Fan Clubs
The Habit Burger Grill Just Launched the New Chicken Club Club
Burger-Inspired Ice Creams
So Cute Ice Cream's Cheeseburger Ice Cream is Served with a Pickle
Low-Cal High-Protein Chicken Burgers
The BUBBA Burger Chicken Burger is a First from the Brand
Spicy Cheddar Cheeseburgers
Burgerville Just Added the New in Your Face Cheeseburger
Movie-Themed QSR Meals
The Arby's GOOD BURGER 2 Meal Celebrates the Sequel
Pizza Brand Burger Menus
Happy Joe's Pizza Has a New Happy Joe’s Pizza Burger Menu
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Value-Packed Smashed Burgers
Chili's Big Smasher Challenges the Rising Cost of Fast Food
Crunchy Truffle Burgers
Bar Louie is Adding a New Truffle Crunch Burger as Part of a Menu Update
Ranch-Covered Chicken Burgers
McDonlad's is Offically Introducing the Bacon Ranch McCrispy
Saucy Barbecue QSR Burgers
The Wendy's BBQ Bacon Cheeseburger is Available in Canada
Asian-Themed Burger Debuts
White Castle Introduces the New Asian-Inspired Flavors for its Sliders
Brownie-Inspired QSR Shakes
These Burger King Shakes Come in Two Dessert-Like Flavors
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
Crispy QSR Chicken Burgers
The Habit Burger Grill Unveils the New 'Spicy Crispy Chicken Sandwich'
Grilled Cheese-Inspired Burgers
Freddy's New Grilled Cheese Steakburger is Instant Comfort Food
Maple Syrup-Drizzled Burgers
Burger King New Zealand Just Added a Maple Bacon Fried Chicken Burger
Premium QSR Picnic Kits
Shake Shack Added Veg Out Picnic Kits for National Picnic Month
Pretzel Bun Steakburgers
Freddy's Has a New Pretzel Bacon BBQ Steakburger as of June 21, 2023
Virtual Restaurant Drive-Thrus
Smashburger's Virtual Drive-Thru Offers Convenience & Accessibility
Eco Fast Food Meals
PLNT Burger's Cool Kids Meal Inspires Kids to Make Different Meal Choices
Football Weekend QSR Promotions
The Wendy's Deal-ivery Promotion Offers Ample Deals
Exclusive Complimentary Burger Promos
Wendy's Baconator Blitz is Running for One Weekend Only
Beignet Bun Burgers
Walk-On's Sports Bistreaux Just Revealed New Beignet Cheeseburger Sliders
Spiced Recipe QSR Menus
The Shake Shack Hot Menu is Bringing the Heat This Fall with Four Items
QSR-Backed Breakfast Items
Burger King Launches the New 'BK Breakfast Wraps' In Canada
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Quarter-Pound QSR Burger Launches
The Krystal Big Burger is Being Tested at 31 Locations
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Exclusive Maple Bacon Shakes
The Maple Bacon Shake Has Just Arrived at Wayback Burgers
Burger Month Rewards Programs
Wayback Burgers Commemorates National Hamburger Month
Creamy Pistachio Nut Shakes
Wayback Burgers Just Debuted a New Pistachio Shake for the Holidays
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Burger-Inspired Breakfast Menus
These Shake Shack Breakfast Sandwiches are Arriving in the UK
Billboard Design Competitions
Halo Burger is Hosting a Billboard Design Contest for a Scholarship
Plant-Based QSR Collections
Shake Shack Launches the New Veggie and Non-Dairy Menu Items
Gourmet Collaboration QSR Menus
The Shake Shack x Ikoyi Menu is Only Available in London
High-Quality Plant-Based Burgers
jack & annie's® Plant-Based Burgers are Arriving at Smashburger
Fast Casual Kids Meals
Freddy’s Just Added Three New Freddy’s Kids Meals
Crispy Fried Onion Burgers
Checkers & Rally’s Just Added the Tangled BBQ Swiss Burger
Stackable Vegan Burger Patties
The Beyond Stack Burger Has a Rustic, Smash Style Format
Low-Cost QSR Breakfast Meals
Burger King $5 Breakfast Bundles Come in Three Options
Savory Stacked Burger Menus
The A&W Stacker Burgers Come in Single, Double and Triple Options
Blended Wagyu QSR Burgers
The Arby's Bacon Ranch Wagyu Blend Burger Offers an Elevated Experience
Crispy QSR Snack Wraps
The Burger King BK Royal Crispy Wraps Come in Three Flavors
Umami-Flavored Burgers
Habit Burger Grill Debuts the Korean Bbq Charburger
Mammoth Milestone-Celebrating Burgers
Fatburger Created a 1.25 lb Fatburger for Its Anniversary
Tennessee-Style BBQ Burgers
BurgerFi's New BBQ Rodeo Burger Features Memphis Sweet BBQ Sauce
Towering Triple Patty Burgers
Freddy's Just Added the Hearty New Steakburger Stacker
Content-Inspired QSR Meals
McDonald's As Featured In Meal Takes After Meals in Movies and More
Nature-Inspired Vegan Burgers
The Next Level Summer Adventure Trio Has Landed at Next Level Burger
Burger-Inspired Pizza Menus
These Domino's Japan Burger Pizzas Come in Four Options
Low-Cost QSR Meal Deals
The Checker's and Rally's $5 Meal Deal Comes in Two Options
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Flavourful Smash Burger Menus
O’charley’s Just Launched Its Massive New Smash Hit Burger Lineup
Americana QSR Meal Deals
These Jack in the Box App Deals Celebrate the Fourth of July
Ready-to-Cook One-Ingredient Burgers
Verde Farms Organic Beef Burgers are Ready for the Barbecue
Movie-Inspired Beef Burgers
BurgerFi Launches the New Yes, Chef Burger Inspired by The Menu
Familial QSR Menu Deals
The A&W Burger Family Deals are Arriving for Family Day in Canada
Steakhouse-Inspired Swiss Burgers
Checkers and Rally’s Added a New Double Bacon Tangler Burger
QSR Crime Podcasts
Wendy's Created a True Crime Podcast Called The Burger Files
Piquant Breakfast Burgers
The Carl's Jr. Spicy Breakfast Burger Offers an Alternative Morning Meal
Curry-Packed QSR Menu Items
These Shake Shack Curry Items are Available in Japan
Fall-Themed Burger Menus
These New Wayback Burgers Menu Items Come in Three Options
Artisan Burger Meal Deals
The BurgerFi B*F*D Meal Deal Offers Summertime Savings
Jalapeño-Flavored QSR Menus
Shake Shack Launches the Brand-New Jalapeño Ranch Menu
Homestyle Chili Hot Dogs
Wayback Burgers Has Just Added a New Chili Cheese Dog for Summer 2023
Charitable QSR Burger Campaigns
The A&W Burgers to Beat MS Campaign Supports Canadians with MS
Queso-Topped QSR Burgers
The Wendy’s Loaded Nacho Menu Items Come in Three Varieties
Low-Cost QSR Breakfast Deals
Wendy's Breakfast Biggie Bundles Offer Two Items for $3
Signature Spicy Sliders
White Castle's 1921 Slider with Ghost Pepper Cheese Delivers the Heat
Legacy-Honoring Burger Trucks
In-N-Out Unveils the New Cookout Truck to Honor Esther Snyder
Spicy Cherry Pepper Burgers
Wawa Just Dropped the New Spicy Cherry Pepper Relish Cheeseburger
Extra-Juicy Burger Lineups
Red Robin Has Just Revealed Its NEW! Bigger, Juicier Burgers Menu
Burger Restaurant Rewards Apps
Hat Creek Introduces a New Menu Item and a Dedicated App