The Burger Files is a true crime podcast from an unexpected source, Wendy's, and it shares seven episodes to bring awareness to the brand and its hero product, the Baconator. This podcast focuses on "lifting the bun on burger crime" and it blends true crime with comedic elements. Each storytelling part of the series explores crimes against burgers and that led to a Halloween-themed episode at the end that tied all of the cases together.
This podcast by Wendy's was created as part of a campaign with an aim to reach a wide audience, including those who have never visited the restaurant before.
The surge in true crime podcasts has created a captivating landscape for brands, enticing them to sponsor episodes, create immersive ad experiences, and like Wendy's, even launch their own investigative series to engage with an eager audience of armchair detectives.
Key Themes Behind This Trend
- True Crime Podcasts
- The surge in true crime podcasts has created a captivating landscape for brands to sponsor episodes and engage with an eager audience of armchair detectives.
- Branding Through Podcasts
- Brands like Wendy's are leveraging the popularity of podcasts to reach a wide audience and create immersive ad experiences.
- Comedic True Crime
- Wendy's innovative approach blends true crime with comedic elements, offering a unique twist to engage listeners.
Where This Applies
- Fast Food
- Fast food chains can explore podcast sponsorships and create their own investigative series to engage with a wide audience.
- Marketing and Advertising
- The surge in true crime podcasts presents a disruptive opportunity for marketers to create immersive ad experiences and reach an eager audience.
- Media and Entertainment
- The popularity of true crime podcasts opens up opportunities for brands in the media and entertainment industry to collaborate and create engaging content.
