Burger King is combining its famous flame-grilled burgers with a popular snack with the launch of its new Cheesy Doritos burgers.
Available exclusively from Burger King locations in Spain and Portugal, the new Cheesy Doritos burgers are the ultimate hybrid snack. The burgers get their name from the Doritos Bites embedded in each burger, which consist of crispy-fried little triangles of Doritos cheese sauce. Each burger contains one or two flame-grilled beef patties topped with two of the cheesy Doritos Bites, slices of cheddar cheese, Doritos Cheddar Sauce, and sliced tomato, all served on a toasted cheddar bun. There's also a version of the burger that features two crispy-fried chicken filets instead of the beef patties.
Image Credit: Burger King Spain
Why This Trend Is Growing
- Hybrid Snacks
- Incorporating popular snacks into classic fast food items such as burgers creates a disruptive innovation opportunity for the food industry.
- Flavored Buns
- Utilizing unique flavored buns such as the toasted cheddar bun in Burger King's Cheesy Doritos burgers could be a potential disruptive innovation for the bakery industry.
- Innovative Toppings
- Experimenting with innovative toppings such as the Doritos Bites and Doritos Cheddar Sauce used in Burger King's Cheesy Doritos burgers presents a disruptive innovation opportunity for the condiment industry.
Industries Being Reshaped
- Fast Food
- The fast food industry could benefit from creating hybrid snacks that incorporate popular snack brands into their menu items.
- Bakery
- The bakery industry could consider creating unique and flavorful buns to differentiate themselves in the market and potentially disrupt the industry.
- Condiments
- The condiment industry could explore using innovative and unique flavors in their products, such as the Doritos Cheddar Sauce used in Burger King's Cheesy Doritos burgers, to create a potentially disruptive innovation.
