The top 2014 branding trends saw a rise in makeshift luxury, eco-consciousness, minimalism and, lastly, pop culture references.
In terms of packaging, brands wanted to reduce waste but enhance customer engagement with the product. For example, Aloof Design created a candle packaging concept for Heal's which featured a pleated cardboard design that "blossomed" when opened, creating the impression of a luxury gift item. However, because the box was made out of a thin cardboard material that was cleverly folded, it was affordable and less wasteful. Staying environmentally-aware, even while creating a luxurious experience, is important to brands.
Another branding tactic was incorporating pop culture or humor into packaging or logo design. Brands understand that pop cultural references resonate with audiences, so they seek to re-channel that nostalgia to connect with their consumers.
To gain more insight to the branding techniques of 2014, check out Trend Hunter's Branding Report.
Top 100 Branding Trends of 2014
From Re-Designed Pop Culture Brands to Fanciful Bottle Branding:
Vasiliki Marapas — Jan 11, 2015 — Marketing
99
Re-Designed Pop Culture Brands
These Logos Get Re-Worked in Very Unique and Clever Ways
98
Raw Crafted Branding Identities
The Branding Ideas and Solutions for This Company are Spot-On
97
Monstrous Candy Packaging
This Candy Packaging Design is Filled with Tricks and Treats
96
Eco Paper Gift Boxes
These Reusable Kraft Paper Gift Boxes are Ideal for DIY Gift Wrapping
95
Spectacular Business Branding
The Assaggi Restaurant's Image is Accessorized with Chic Shades
94
Star-Studded Scotch Parties
Symphony in Blue Brand Activation Brings Together Theatre & Whisky
93
Earthy Product Packaging
GreenLife's New All-Natural Branding Identity is Fresh and Harmonious
92
Implement-Patterned Packages
Cook Packaging Celebrates the Tools Necessary for Artistic Food Prep
91
Integrated Camera Packaging
Fedrigoni Leica Uses Paper Thin Design to Combine Product with Casing
90
Playfully Interactive Packaging
Stafidenios Raisins Turns Packaging into a Toy
89
Brand Brainstorming Ads
These Ads Show Iconic Logos Where 'It All Started with a Sharpie'
88
Vibrant Vintage Brewpub Branding
The Freehouse's Contemporary Brand Identity Gets It Just Right
87
Nutrition-Focused Branding
RAW by Lauren Nicole Foot Uses Text to Highlight Health Benefits
86
Visual Pitch Promotional Cards
Make Sure People Remember You with These Visual Business Cards
85
Membrane Packaging Systems
Mireia Gordi i Vila's Flexible Packaging Suspends Bespoke Items
84
Minimalist Water Branding
Ait Putih is a Fictional Brand by Wiko Williams
83
Edible Spring Time Images
Dan Cretu and Pizza Hut Restaurants Create Art Using Salad Ingredients
82
Tribal Coffee Packaging
This Exotic Coffee Box Packaging Highlights Coffee from Around the World
81
Geometric Lifestyle Packaging
Nada's Healthy Packaging Design is Vivid and Crafty
80
Minimalist Olive Oil Packaging
Koronaki Virgin Olive Oil is Revamped by Thomas Kiourtsis
79
Funny Food Packaging
Tossed Branding is Printed with Bold Colors and Witty Quips
78
Radically Retro Retail Buses
The Hex Bus is a Travelling Pop-Up Shop Bus
77
Fashionable Snack Packaging
Emily Fruit Crisps Pouches Feature High-Fashion Fruit Prints
76
Typographic Salad Packaging
Insal'arte's Produce Packaging Spells Out Leafy Letters
75
Gold-Infused Floral Branding
This Luxurious Branding Identity is Glam and Charming
74
Revealing Sandwich Packaging
This Sandwich Container Has Cutouts to Show the Meat Inside
73
Versatile Health Food Packaging
Containers for Plus Kitchen Foods Make Eating Healthy a Snap
72
Rainbow Arched Drink Displays
This Coca-Cola Display Brings the Smiles with Rainbow
71
Homey Eclectic Cafes
The New Neighborhood Tangent Café is All About Comfort Branding
70
Video Game Business Cards
This Business Card Acts as a Mobile Video Game
69
Handwritten Sandwich Branding
Embutique Packaging Expresses an Approachable and Personal Image
68
Colorful Branding Infographics
Chadwicks Explains How Color Psychology Can Benefit Businesses
67
Selfie Branding Graphics
The Year of the Selfie Graphic Examines Successful Selfie Campaigns
66
Smartphone Screen Business Cards
An Apple Engineer Designed a Business Card with an iPhone Screen
65
Chic Ladylike Spring Lookbooks
The Spring 2014 Holt Renfrew Lookbook is Elegant and Contemporary
64
Cultural Futurism Catalogs
Bei Kuo's Latest Lookbook Boasts Sleek and Holographic Fashions
63
Multipurpose Underwear Boxes
Levi's Basics Underwear Packaging Boasts Additional Uses
62
Product-Outlining Packaging
Corella Meat Branding Indicates the Exact Cut of the Animal Inside
61
Coordinated Salad Bowls
Bright Bites' Salad Bowls Match the Vibrancy of the Ingredients Inside
60
Ageless Underwear Ads
This Elderly American Apparel Model is Stunning at 62
59
Artisanal Confection Packaging
ZumZumZ Offers Special Treats to Reward Oneself
58
Sustainable Aquatic Branding
Sitka Salmon Shares Use Smart Packaging as a Canvas for its Story
57
Evolutionary Brand Logos
These Images Show Brand Evolution Over the Years
56
Vibrant 70s-Inspired Branding
The Visual Identity Redesign for the Freies Theater Hannover is Fun
55
Bluntly Branded Boxes
Hnina Packaging Boldly States What the Consumer Wants to See
54
Street Food-Ready Packaging
The Pull Wrap Makes it Easier to Eat on-the-Go
53
Monkey-Faced Marketing
BRRR Ice Cream Packaging Does Not Express Itself in the Usual Sweet Fashion
52
Self-Watering Packaging Designs
Duncan Anderson Designs a Package to keep Herbs Fresh
51
Chinese Character Logo Makeovers
These Logos Swap Western Type with Chinese Characters
50
Comic Book Alcoholic Beverages
Super Hero Beers by Marcelo Rizzetto is Inspired by Justice League
49
Crumpled Clothing Cartons
EAS Socks Packaging Reference the Slumping Accessories Stored Inside
48
Gift-Wrapped Grains
Pandoro Bread Packaging Comprises Folded Paper and Bow-Tied Twine
47
Nautical Sinful Spirit Packaging
This Creative Packaging for a New Kate Hudnott Spirit is Eclectic
46
Shoe Department Portable Bars
Selfridges Put a Portable Bar in One of Its Shoe Departments
45
Monochrome Cubic Fashion Branding
Alli Marie's New Identity is Subtle, Chic and a Litte Retro
44
Recyclable Cardboard Bottle Carriers
These Cardboard Container Designs Are Extremely Eco-Friendly
43
Heat-Alert Coffee Cups
The DD Smart Cup Changes its Appearance to Signify a High Temperature
42
Divine Drawer-Like Cartons
Taj Mahal Tea Packaging Invites Access in a Sophisticated Way
41
Metal-Bound Beverages
Cuatro Almas Wine Packaging's Steel Label is for Optimal Preservation
40
Artisan Water Branding
New Zealand Artesian Luxury Water Bottles Are Stamped with Opulence
39
Organic Superfood Branding
Essential Living Foods' Healthy Food Packaging Highlights Nature's Best
38
Minimalist Milk Branding
Simple Branding Identities Like The Pressery Always Stand Out the Most
37
Delectable Juicery Branding
This Fresh Juice Branding Identity is Healthy and Simple
36
Ceramic Bottle Branding
Zago TerraCotta Beer Packaging Was Designed to Communicate Craftsmanship
35
Plaited Paper Packaging
Bellis Preserves Branding Communicates a Carefully Crafted Mission
34
Luxe Potato Chip Branding
This Smithuis Flavoured Chips Packaging is Designed by Peter Braakhuis
33
Fake Cookie Flavors
These Mock Oreo Cookie Flavors Celebrate National Junk Food Day
32
Decreasing Origami Cartons
The U Shape Travel Set Conveniently Downsizes During Your Trip
31
Food-Inspired Fashion Shops
Anya Hindmarch's Fashion Pop Up Presents Luxury Goods Like Groceries
30
Effortless Branding Apps
Makr by Ellen Johnston is Geared Towards Creative Entrepreneurs
29
Psychedelic Rave-Punk Collections
The UNIF Spring 2014 Collection Unites Many Unique Looks
28
Artisan Seafood Branding
The Sitka Salmon Shares Packaging is Artfully Illustrated
27
Macho Hipster Parlor Branding
Barbierattoo’s Rebranded Masculine Identity is Sharp and Sleek
26
Stony Scent Branding
BARB Fragrance Packaging Embodies a Rugged Image to Appeal to Men
25
Snacking Subscription Boxes
General Mills' Nibblr Subscription Box Delivers Small Healthy Snacks
24
Forbidden Booze Branding
This Contra-Bando Bottle of Rum Tempts Drinkers with Forbidden Fruit
23
Unexpected Blossoming Boxes
Heal's Candle Packaging Unfolds Like the Petals of a Flower
22
Beautiful Flask Branding
Yapira Honey Packaging Transcends Typical Disposable Condiment Containers
21
Accordion Toothpaste Branding
Colgate Redesign Packaging Makes Squeezing Out the Last Bit Easy
20
Crumpled Paper Bag Packaging
The UR Wine Bottle Comes in a Wrinkled Brown Paper Bag
19
Celebratory Snack Packaging
The Sweet Harvest's Packaging Looks Like a Candy Wrapper or Nutcracker
18
Card-Swiping Smartphone Cases
The Griffin's Merchant Case From CES 2014 Accepts Credit Cards
17
Abbreviated Bistro Branding
'Wich Packaging Has a Tidiness to It, Even in Spite of its Scribbles
16
Vibrant Hipster Beer Branding
Cale Brewery's Beer Branding Identity is Clean and Colorful
15
Eco Sand Packaging
Sand Packaging is Carefully Composed of Abundant Natural Material
14
Satirically Honest Brand Slogans
'Honest Slogans' Pairs Brands with Embarrassing Remarks
13
Doodled Snack Packaging
J Lally Brand's Bags Integrate Images of Their Contents with Illustrations
12
Ridiculous Rebranding Spoofs
Tumblr's 'AirBNB Logos' Makes Fun of the New Airbnb Logo Shape
11
Groovy Booze Branding
Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia
10
Basic Patterned Branding
Cal Valls Juice Packaging Features Simple Ingredient-Inspired Motifs
9
Graphically Enhanced Pill Packs
This Pharmaceutical Packaging Concept Illustrates What Ails You
8
Interaction Increasing Guides
This Infographic Explains How to Maximize Instagram Engagement
7
Color-Focused Snack Packaging
Kim Gyeongah's Eat Color Concept Highlights Vegetable Hues
6
Fanciful Bottle Branding
MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
5
Chilly Holographic Branding
Boreálica's Business Cards Feature a Cool Foiled Hologram Design
4
Stemware-Inspired Cups
The Coca-Cola + Riedel Glass was Sculpted to Enhance Beverage Enjoyment
3
Hexagon-Embossed Branding
Ame Honey Packaging Embodies the Symbol of Its Scrumptious Contents
2
Bomb-Shaped Liquor Bottles
The Democracy Vodka Bottle Design was Created by STUDIOIN
1
Wooden Vinyl Organizers
Laser Cut A-Z Record Dividers Make a Warm New Home for Your Old LPs
Related Ideas
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Designer Upcycled Bags
Comme Des Garçons Released Its Collaboration with FREITAG
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Sustainable Luxury Handbags
The First-Ever Reformation Handbags Just Dropped
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Luxury Technical Clothing Lines
Y-3 Embraces Performance-Driven Fabrics and Luxury
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Vintage-Tinged Militaristic Apparel
The maharishi Spring 2023 Capsule is Inspired by Retro Themes
Updated Modern Technology Logos
The Nokia Logo Gets a New Refreshing Typeface Update
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Sustainable Luxe Spring Fashion
Stella McCartney Presents a New Capsule for the SS24 Season
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Recyclable Coffee Packagings
'Tanuii Coffee' Redesigned its Packaging with Paper-Based Pouches
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Retro Breakfast Pasty Packaging
Pop-Tarts Throwback Packs Pay Homage to 1960s Branding
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Loud Luxury Fashion
Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Circular Luxury Accessories
Coachtopia is a Circular Sub-Brand from Coach
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Sustainable Artist Endeavors
CASETiFY Launches a New Artistic Upcycling Project Called Re/CASETiFY
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Sustainable Skincare Initiatives
Japanese Beauty Brand Kao Upgrades Its Sustainability Initiatives
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Branded Holiday Gifting Suites
Scotch Brand Created a Festive Suite for Wrapping & Packing Gifts
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Spring-Inspired Lifestyle Lines
BAGGU Collaborates with Laura Ashley on a Floral Spring Collection
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Stylish Romance-Themed Capsules
Reformation Introduces The Love Collection for Valentine's Day
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Sustainably Made Pastel Garments
Balmain Unveils a New Capsule Collection with Water Brand Evian
Sustainable Medication Expansions
Cabinet Health is Launching 14 Products at Target
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Unashamedly Romantic Pop-Ups
Laura Ashley's Workshops Use Deadstock Fabric to Create New Totes
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Revived Archival Logos
Burberry's New Campaign Features an Archive-Inspired Logo
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Archive-Inspired Retro Luxe Fashion
Jean Paul Gautier PResents the TATTOO Collection
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Chic Summer-Ready Apparel
Zalando Launches a New 40-Piece Capsule Collection with Paco Rabanne
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Italian Artful Brand Refreshes
Iittala Refreshes its Brand as an Opus for the Glassmaking Brand
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Design-Led Lifestyle Brands
The John Lewis Partnership Unveils a New Lifestyle Brand and Tote Bag