'Wich packaging could certainly be considered crisp and even minimalist, but if you break down its features and describe them, the account might seem counterintuitive. Take a close look at the paper bags and the lid of the clear salad container and you'll be able to discern small doodles that suggest the forms of animals, vegetables and loaves of bread.
Although these illustrations are loose and loopy, they're cleanly executed in white on black backgrounds, apparently drawn up in a single pen stroke each. Besides images, what you'll also find on Ken Lo's 'Wich packaging is the printed name of the cafe. For this, a fine and contemporary typeface was chosen, and accented with an extended line of the final letter over the coffee cups and sleeves.
What's Driving This Trend
- Scribble Branding
- Exploring the use of loosely drawn doodles for branding has the potential to create a memorable and playful product identity.
- Minimalist Packaging
- Adopting a clean and simple aesthetic for packaging can convey sophistication and clarity to consumers.
- Contemporary Typography
- Using modern typefaces and unconventional letter styling in branding can provide a fresh and unique visual appeal.
Who This Affects Most
- Food and Beverage
- Companies in this industry could leverage scribble branding to add personality to their packaging and stand out in a crowded marketplace.
- Packaging and Printing
- Manufacturers in this industry could innovate by offering specialized printing services that create custom, minimalist designs for clients.
- Graphic Design
- Professionals in this industry could experiment with contemporary typography and unconventional letter styling in branding projects, offering new and fresh ideas to clients.
