Personalized Package

Brands provide customized product options for consumers to gift

Implications - Brands are introducing limited-edition product offerings that can be customized to create unique sentiments, successfully elevating fans to brand ambassadors in the process. Given the novelty factor of such items, these types of personalized products also serve as marketing opportunities in and of themselves. In addition to the relation to a desire for customization, this shift speaks to the modern fascination with brands as aspirational lifestyle pioneers.
SCORE: 4.4
Mild Top 5 Examples: 12,234 Total Clicks Nov 14 - Dec 15
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Activity
Freshness
DEMOGRAPHICS
Personalized Spread Packaging - At Selfridges You Can Get Your Name Written on Nutella Jars
SCORE: 6.8
Hot 7,928 Clicks Pub: Nov 19, 14
Personalized Spread Packaging
At Selfridges You Can Get Your Name Written on Nutella Jars
Similar to the Share a Coke campaign, you can now get Nutella jars personalized with your name on it. If you live in London or near a Selfridges, you can order a customized jar of Nutella as a gift (... [More]
Customized Candy Confections - The My M&Ms; Service Offers Personalized Treats for Any Occasion
SCORE: 2.6
Mild 1,776 Clicks Pub: May 20, 15
Customized Candy Confections
The My M&Ms; Service Offers Personalized Treats for Any Occasion
My M&Ms; is a customized candy service by the iconic confection brand. Offering personalized treats for any occasion, the service features birthday, wedding and graduation-themed sweets. In addition... [More]
Festively Personalized Spreads - Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
SCORE: 3.8
Mild 814 Clicks Pub: Dec 1, 15
Festively Personalized Spreads
Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
For the holidays this year, Marmite introduced a pop-up shop that’s giving out personalized products jars to consumers. Over the past year or so, the brand has been running a campaign that... [More]
Customized Can Campaigns - The Heinz Get Well Soup Campaign Sends Custom Cans to Loved Ones
SCORE: 2.4
Mild 1,310 Clicks Pub: May 25, 15
Customized Can Campaigns
The Heinz Get Well Soup Campaign Sends Custom Cans to Loved Ones
Get Well Soup was a clever social media-driven campaign promoting Heinz’s new line of soups that was launched at the start of cold and flu season during the fall of 2014. Partnering with the... [More]
Selfie-Adorned Pancakes - The Pancake Selfie Express Lets Consumers Eat Their Own Images
SCORE: 4.7
Mild 406 Clicks Pub: Sep 9, 15
Selfie-Adorned Pancakes
The Pancake Selfie Express Lets Consumers Eat Their Own Images
The Holiday Inn Express brand’s Creative Director and Breakfast Excellence Honcho Rob Riggle launched the Pancake Selfie Express. This fast food truck will be traveling to various locations to... [More]
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