The fast food industry updates their offerings for a new, global consumer
Implications - The North American fascination with global flavor and fusion cuisine continues with Asian-style dishes in the fast food industry. Younger generations are eager to branch out and experiment with variations of familiar foods, and favor DIY or fast food meals for their low price point. Brands that are able to offer low-cost experimentation are appealing to younger consumers, who often crave change more frequently than their Gen X or Baby Boomer counterparts.
Workshop Question - How could your brand capitalize on the different regional trends in your industry?
Trend Themes
1. Global Fusion Cuisine - Brands that are able to offer low-cost experimentation are appealing to younger consumers who crave change more frequently than their counterparts.
2. Regionalized Offerings - New menu items offer regionally inspired dishes and cater to growing demand for more exotic menu options at fast food and fast casual restaurants.
3. Asian Flavors - The growing demand for pan-Asian and authentic Asian flavors give consumers more ways to enjoy exotic flavors.
Industry Implications
1. Fast Food Chains - Opportunities in experimenting with unique and regional menu items as the demand for more exotic and authentic flavors continue to grow.
2. Casual Dining Establishments - Opportunities for casual dining establishments to offer more pan-Asian and authentic Asian flavors to cater to growing consumer demands.
3. Food Manufacturer and Suppliers - Opportunities in supplying and manufacturing products that cater to the demand for global fusion cuisine and regionally inspired offerings.
