Divergent Auto

Three-wheeled vehicles entice Millennial consumers with unique design features

Implications - Being some of the most status-conscious consumers out there, Millennials are immediately drawn to the differentiation of three-wheeled vehicles in comparison to mainstream automotives. This differentiation, combined with fuel efficiency, makes 3-wheeled concepts an increasingly attractive option for the young, urban consumer. This progression speaks to the power of divergence within industries with high product standardization.
SCORE: 6.5
Warm Top 4 Examples: 14,881 Total Clicks Nov 15 - Dec 15
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Consumer Insight Topics: TechAutos
Efficient Three-Wheeled Cars - The Elio Motors P5 Offers Great Performance and Fuel Economy
SCORE: 7.6
V. Hot 4,345 Clicks Pub: Nov 24, 15
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SCORE: 7.3
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SCORE: 6.7
V. Hot 2,822 Clicks Pub: Dec 16, 15
Speedy Urban Motorcycles
The Peugeot 'Metropolis' Sport Three-Wheel Vehicle is Road-Ready
Whether for space or cost restrictions, Millennial consumers aren’t as concerned with owning a standard vehicle as previous generations, so the Peugeot ‘Metropolis’ Sport three-... [More]
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SCORE: 4.2
Untested 207 Clicks Pub: Dec 18, 15
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A group of engineering students from Singapore’s Nanyang Technological University (NTU) got together to design this incredible three-wheeled 3D-printed vehicle prototype. The design is part solar-... [More]
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