These Popeyes E-Cards Celebrate the Brand's National Biscuit Day

By: Rebecca Byers - May 14, 2015
References: popeyes
National Biscuit Day is an annual celebration at southern-style fast food chain Popeyes dedicated to the iconic side dish. Potentially Popeyes' most popular menu item, the buttermilk biscuits are like an indulgent version of a scone and are available for free with any purchase at participating locations on National Biscuit Day, May 14, 2015.

To promote National Biscuit Day and cultivate a conscious celebration, the brand has launched a digital campaign culminating in a dedicated campaign page on the website filled with mouthwatering GIFs and a thorough "epic history of Popeyes biscuits."

The campaign also inspired the creation of a series of clever Valentine-style e-cards that ask important and romantic questions like, "be my biscuit?" The campaign is also getting support with a branded hashtag (#biscuitlove).