Branded Keyboard

Brands launch emoji keyboard apps to create organic reach

Implications - Speaking to the need for brands to tap into the elasticity of meaning associated with the illustrative symbols, branded emoji keyboards engage consumers in spaces they are already communicating. This development demonstrates the pervasiveness of emojis as a cultural tongue that replaces words, rather than a passing fad, and speaks to society's evolving relationship with technology.
SCORE: 6.6
Warm Top 5 Examples: 10,190 Total Clicks Feb 15 - Dec 15
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Activity
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DEMOGRAPHICS
National Emoji Advent Calendars - Finland Tourism Will Release One Emoji Every Day in December
SCORE: 7.7
V. Hot 1,543 Clicks Pub: Nov 5, 15
National Emoji Advent Calendars
Finland Tourism Will Release One Emoji Every Day in December
We’ve seen whiskey advent calendars and tea advent calendars, but this year’s Finnish Christmas Calendar will feature something even more unique—one original Finnish national emoji... [More]
Fast Food Emoji Apps - The Burger King Emoji Keyboard Celebrates the Return of Chicken Fries
SCORE: 7.2
Hot 4,158 Clicks Pub: Apr 16, 15
Fast Food Emoji Apps
The Burger King Emoji Keyboard Celebrates the Return of Chicken Fries
The Burger King emoji keyboard is a mobile app created in partnership with mobile developer GOLDRUN. Marketing to millennials is no easy feat but the fast food giant proves that they understand what... [More]
Breakfast Emoji Keyboards - Holiday Inn Express Turns Morning Meal Items into a Visual Language
SCORE: 6.9
Warm 2,195 Clicks Pub: Nov 25, 15
Breakfast Emoji Keyboards
Holiday Inn Express Turns Morning Meal Items into a Visual Language
Hotel chain Holiday Inn Express recently has put together a breakfast emoji keyboard dubbed BREAKFA-moji that allows mobile users to download visual graphics of various morning meal items redesigned... [More]
Canadian Emoji Keyboards - Tim Hortons Helps You Send a Canada Day Message Via the Ehmoji Keyboard
SCORE: 6
Warm 915 Clicks Pub: Jul 1, 15
Canadian Emoji Keyboards
Tim Hortons Helps You Send a Canada Day Message Via the Ehmoji Keyboard
Send a Canada Day message and converse with family and friends via smartphones with an all-Canadian set of emojis thanks to Tim Hortons’ Ehmoji keyboard. This keyboard is a complete set of 12... [More]
Furniture Branded Emojis - The IKEA Emoticons App Hopes to Streamline Domestic Texting
SCORE: 3.6
Mild 1,379 Clicks Pub: Feb 13, 15
Furniture Branded Emojis
The IKEA Emoticons App Hopes to Streamline Domestic Texting
Emojis remain a pivotal aspect of digital life, and the new IKEA emoticons campaign and app reaffirm this fact. A campaign out of IKEA Netherlands, the clever commercial depicts how the IKEA... [More]
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