Ancestry Branding

African skincare brands build relationships through heritage branding

Implications - Skincare brands emerging from Africa are inspired by the culture and tradition of their country of origin. More than a branding scheme, this approach serves to create a nationalistic sense of solidarity. As skincare continues to see a surge in demand across African countries, even among those with poor economic performance, brands that evoke a strong cultural connection will positively influence purchasing decisions.
SCORE: 4.7
Mild Top 6 Examples: 4,502 Total Clicks Jul 14 - Dec 15
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Consumer Insight Topics: FashionLifestyleCosmetics
African-Inspired Skincare - These Organic Beauty Products Celebrate the Island of Zanzibar
SCORE: 6.3
Warm 1,536 Clicks Pub: Sep 17, 15
African-Inspired Skincare
These Organic Beauty Products Celebrate the Island of Zanzibar
Kangai Mwiti and Neva Mwiti-Read are launching a new collection of organic beauty products that celebrate the island of Zanzibar. While there are a number of organic skincare brands available to... [More]
Spellbound African Soaps - Washing with Khulu Soaps Might Improve Your Life
SCORE: 3.5
Mild 1,107 Clicks Pub: Jul 18, 14
Spellbound African Soaps
Washing with Khulu Soaps Might Improve Your Life
After two years of experimentation, Khulu soap has finally launched in South Africa, the first of its kind. Infused with wild herbs that have been traditionally used for centuries, each soap is... [More]
African Oil Skincare Collections - Lipidol Skin Care Oils Provide Exceptional Results Naturally
SCORE: 5.1
Mild 716 Clicks Pub: Dec 10, 15
African Oil Skincare Collections
Lipidol Skin Care Oils Provide Exceptional Results Naturally
The shift towards more natural options in the cosmetic industry is showing little sign of slowing down as consumers become more weary of chemicals; Lipidol Skin Care Oils has been created in... [More]
African Black Soaps - Coastal Scents' Black Soap Gently and Naturally Tackles Skin Problems
SCORE: 5.1
Mild 479 Clicks Pub: Dec 11, 15
African Black Soaps
Coastal Scents' Black Soap Gently and Naturally Tackles Skin Problems
African black soap has been used by many people in West Africa for centuries. Now, this natural and high-performing alternative to harsh chemical soaps is available through Coastal Scents. This soap... [More]
Luxurious Ghanaian Fragrances - 'Scent of Africa' is Billed As the Continent's First Luxury Perfume
SCORE: 4.3
Mild 532 Clicks Pub: Dec 11, 15
Luxurious Ghanaian Fragrances
'Scent of Africa' is Billed As the Continent's First Luxury Perfume
‘Scent of Africa’ is a luxury fragrance, developed by leading West African beauty products manufacturer Ghandour Cosmetics Ltd., that aims to try to collect the essence of Africa in a... [More]
Aromatic African Collections - African Aromatics' Products Include Cosmetics & Household Fragrances
SCORE: 2.5
Untested 132 Clicks Pub: Dec 10, 15
Aromatic African Collections
African Aromatics' Products Include Cosmetics & Household Fragrances
African Aromatics is a Cape Town, South Africa-based brand that aims to capture the essence of Africa in a variety of cosmetic and lifestyle products that give off wonderfully satisfying and... [More]
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