Fast food eateries adopt a refined aesthetic to attract the modern consumer
Implications - As consumer tastes evolve toward more sophisticated aesthetics, QSR brands are taking notice and adapting their in-store designs as a result. Moving away from flashy colors and imagery, fast food retailers are integrating approachable designs and rustic furnishings to create a more simplistic appearance. This shift in aesthetic is a reaction to a growing consumer demand for smaller, more independent brands.
Workshop Question - If you think of your most basic product or service, what twist could you add to make it more upscale?
Trend Themes
1. Refined Aesthetics - QSR brands are adapting rustic and approachable designs for in-store appearances due to growing consumer demand for smaller, more independent brands.
2. Lucid Interiors - Organically styled paleo chains like Palæo use natural materials and soft lighting to create a soothing and welcoming atmosphere that allows seamless transitions between the restaurant's food and environment.
3. Organic Wares - Yoshinoya New Life and Miami's Grown are two eateries that offer healthier organic alternatives for individuals conscious of their diets, making real food cooked slow and healthy available to a wider audience.
Industry Implications
1. Fast Food Industry - Fast food retailers are considering more sophisticated and organic aesthetics to cater to modern tastes and preference for healthy eating habits.
2. Interior Design Industry - Design teams are tasked with creating simple, natural and cozy interiors that reflect their respective brands' philosophies and emphasize nostalgia and minimalism.
3. Health and Wellness Industry - Organic fast food restaurants like Yoshinoya New Life and Miami's Grown are a response to changes in consumers' eating habits, particularly the shift toward health-conscious food choices.
6 Featured, 52 Examples:
855,372 Total Clicks
Date Range:
Jul 14 — Jun 16
Trending:
Hot
Consumer Insight Topics:
