This McDonald's Rotterdam Location Features a Modern Renovation

By: Jana Pijak - Jun 23, 2015
References: mcdonalds & slate
Located in the heart of Rotterdam, Netherlands, this McDonald's location is not your average fast food restaurant. The eatery is designed by Dutch design studio Mei Architects and Planners and graces Coolsingel, a central area of Rotterdam.

Resembling a glass shell, this fast food restaurant's recent renovation is an ode to contemporary design. The minimalist structure boasts a glass facade that gives visitors a clear view of the city surrounding them. During the day, the structure's interior is bathed with natural light but is transformed by nightfall thanks to a film that adorns its outer shell.

Once backlit, this film reveals an image of a crowd -- representing McDonald's patrons -- and is visually striking to those passing by it. This contemporary fast food restaurant is not only modern in its look but mimics McDonald's evolution and recent re-branding efforts.