These McDonald's Soccer Ads Bring People Together for UEFA Euro 2016

By: Riley von Niessen - Jun 18, 2016
References: adsoftheworld & designtaxi
McDonald's has released a series of soccer ads that bring together the rival teams and fans of UEFA Euro 2016 in response to the violence that has resulted from conflicts of interest and disorderliness.

In order to battle against this, the fast food brand shows the teams as one by uniting them in the form of a scarf. One woman holds up one that shows Sweden and Italy connected, stitched together in the middle, whereas another of the soccer ads shows a man uniting the names and colors of Ireland and Belgium. Included in the left corner are the words "Come as you are" and the brand's iconic golden arches to the right. McDonald's created the ads as it is listed as an official restaurant of UEFA Euro 2016 and hopes to facilitate peace and promote diversity among its consumers.