Diversified Finance

Consumers embrace non-traditional banking services

Implications - Unconventional financial services marketed on targeting groups of consumers underserved by traditional banking have begun to emerge. Taking inspiration from a variety of related sectors and even the sharing economy, such experimental banking concepts highlight a need for diversity in an industry known for its strict practices. This progression speaks to the desire on the part of consumers to patronize services that take into account the value of each customers needs, rather than being viewed in relation to the bottom line.
SCORE: 5.5
Warm Top 4 Examples: 5,380 Total Clicks Jun 15 - Dec 15
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Small Business Lending Platforms - Lendified is a Tech-Powered Solution for Canadian Small Biz Loans
SCORE: 7.4
V. Hot 3,171 Clicks Pub: Oct 9, 15
Small Business Lending Platforms
Lendified is a Tech-Powered Solution for Canadian Small Biz Loans
Launched in the summer of 2015, Lendified offers working capital loans of up to $35,000 for up to a year to small business ventures. With a proprietary data engine and a five-minute application... [More]
Mobile Banking Ventures - ZenBenx is an Innovative New Service Perfect for Roaming Millennials
SCORE: 5.4
Warm 829 Clicks Pub: Jul 3, 15
Mobile Banking Ventures
ZenBenx is an Innovative New Service Perfect for Roaming Millennials
ZenBanx is a fascinating new mobile banking service that is likely to fit very well with the nomadic lifestyle common with plenty of millennial consumers. Having just launched in early 2015, the... [More]
Exclusively Online Banks - This UK Bank Will Operate Almost Entirely as a Mobile Banking App
SCORE: 4.1
Mild 541 Clicks Pub: Jun 29, 15
Exclusively Online Banks
This UK Bank Will Operate Almost Entirely as a Mobile Banking App
‘Atom’ is a new mobile-first challenger bank, which is set to operate exclusively as a mobile banking app. While many banks have their own mobile applications, Atom will only be... [More]
Social Media-Based Banking - Fidor Bank Sets Its Interest Rates Based On Facebook Likes
SCORE: 4.2
Mild 839 Clicks Pub: Sep 21, 15
Social Media-Based Banking
Fidor Bank Sets Its Interest Rates Based On Facebook Likes
Fidor Bank is a totally unconventional digital banking service. The German-based bank has no branches, choosing to exist only in the digital sphere. Fidor Bank acts like a sharing economy app more... [More]
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