Brands reward consumers for taking part in clothing swap initiatives
Implications - In a progression that provides stark contrast to the short design cycle of fast fashion retail, many brands are putting forth initiatives that invite customers to donate their unwanted clothing for the betterment of the community. By providing incentives for customers to contribute to such campaigns, brands can encourage a lifestyle of conscious consumption. This mainstream shift toward branded upcycling efforts speak to the evolving consumer expectation of retail brands to reflect sustainability-focused values.
Workshop Question - How can you get consumers involved in your CSR strategy?
Trend Themes
1. Branded Upcycling - Retail brands are putting forth initiatives that invite customers to donate their unwanted clothing for the betterment of the community; By providing incentives for customers, brands can encourage a lifestyle of conscious consumption.
2. Recycled Clothing Initiatives - Brands are heavily investing in recycling initiatives, encouraging applicants to send in ideas on concepts for recycled clothing that makes use of recycled clothing and creating new job opportunities.
3. Holiday Clothing Donation Campaigns - Brands are teaming up with non-profits to encourage consumers to donate used clothes and shoes during the holiday season, to shift consumer behavior and encourage people to give to those who are truly in need.
Industry Implications
1. Fast Fashion Industry - Fast fashion brands can adapt to sustainable practices and invest in recycled clothing initiatives, in order to meet evolving consumer expectations for retail brands to reflect sustainability-focused values.
2. Non-profit Industry - Non-profits can partner with retail brands to develop branded upcycling or recycled clothing programs that promote conscious consumption and provide incentives for consumers.
3. Textile Recycling Industry - The textile recycling industry has an opportunity to work with retail brands and non-profits to facilitate the collection and sorting of donated clothing that is in need of recycling or repurposing.
5 Featured, 41 Examples:
126,131 Total Clicks
Date Range:
Nov 14 — Dec 15
Trending:
Average
Consumer Insight Topics:
