Scientific Assurance

Consumers search for products that instill confidence

Implications - When it comes to health and wellness, brands are turning to scientific branding that combines simplicity with familiarity. This expertise-focused aesthetic aims to provide a level of reassurance for discerning consumers, who are often inundated with competing information. Ultimately, branding that communicates a sense of trust and reliability can break through the noise to reach consumers in a way that's meaningful.
SCORE: 5
Warm Top 4 Examples: 12,038 Total Clicks Sep 15 - Dec 15
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DEMOGRAPHICS
Consumer Insight Topics: FashionMarketingCosmeticsBranding
Elemental Medicine Packaging - Esteve's Topionic Packaging References the Periodic Table of Elements
SCORE: 6.2
Warm 8,805 Clicks Pub: Dec 11, 15
Elemental Medicine Packaging
Esteve's Topionic Packaging References the Periodic Table of Elements
While most traditional medicines boast a less than exciting brand identity, the Esteve Topionic uses bright colors and block typography to create a strong visual statement. The medicine manufacturer&#... [More]
Scientific Serum Skincare - The Pure Elements Line of Face Products Feature High Oil Concentrations
SCORE: 5.1
Warm 746 Clicks Pub: Sep 17, 15
Scientific Serum Skincare
The Pure Elements Line of Face Products Feature High Oil Concentrations
The Odacite Pure Elements face products offers an organic, all-natural and scientific approach to skincare with serums made from highly concentrated vitamins, oils and antioxidants sourced from... [More]
Scientific Snack Packaging - Canna Chocolade's Brand Identity Mimics the Periodic Table of Elements
SCORE: 5.3
Warm 1,427 Clicks Pub: Nov 2, 15
Scientific Snack Packaging
Canna Chocolade's Brand Identity Mimics the Periodic Table of Elements
Canna Chocolade’s vibrant brand identity draws inspiration from the periodic table of elements. Mimicking scientific symbols, these chocolate wrappers are adorned with the symbols Bh, Lh, Ph... [More]
Scientific Retinol Skincare - Ultraceuticals' Brand Identity Promotes Medical Claims
SCORE: 3
Mild 1,060 Clicks Pub: Dec 14, 15
Scientific Retinol Skincare
Ultraceuticals' Brand Identity Promotes Medical Claims
Ultraceuticals’ retinol skincare range is infused with powerful A vitamin additives that are proven to improve skin’s appearance. Modern consumers are more health-conscious than ever... [More]
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