Adventurous Auto

Millennial consumers turn to thrill-seeking automotive designs

Implications - As the average consumer becomes more experience-driven, the adventurous consumer becomes more invested in pushing boundaries. In the automotive industry, this is advantageous both for manufacturers, who are keen to experiment with low-cost, high-reward vehicles, as well as thrill-seeking consumers, who are searching for all-in-one or "super" vehicles. The more-is-more approach in terms of product design appeals to the millennial consumer, who is influenced by the fear of missing out.
SCORE: 5.9
Warm Top 4 Examples: 30,100 Total Clicks Jul 14 - Dec 15
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Consumer Insight Topics: Autos
Sand Racer Vehicles - The Zarooq Auto is Designed to Effortlessly Trudge Through Desert Terrain
SCORE: 8.2
Viral 17,655 Clicks Pub: Dec 3, 15
Sand Racer Vehicles
The Zarooq Auto is Designed to Effortlessly Trudge Through Desert Terrain
The Zarooq Sand Racer auto is a specially designed vehicle model built to seamlessly trudge through sandy desert terrain and roads simultaneously. The car is built for speed, a variety of different... [More]
High-Speed Amphibious Vehicles - These Recreational Vehicles Can Quickly Switch from Road to Water
SCORE: 6.7
V. Hot 6,021 Clicks Pub: Oct 19, 15
High-Speed Amphibious Vehicles
These Recreational Vehicles Can Quickly Switch from Road to Water
New Zealand entrepreneur Alan Gibbs is responsible for this latest release of recreational amphibious vehicles that can quickly travel both by land and by water. These two- and three-wheeler bikes&#... [More]
Insane Three-Wheeled Roadsters - The Polaris Slingshot is Bizarre and Spectacular
SCORE: 4.4
Warm 5,816 Clicks Pub: Jul 29, 14
Insane Three-Wheeled Roadsters
The Polaris Slingshot is Bizarre and Spectacular
The Polaris Slingshot is a three-wheel roadster that blends minimalism, high technology, brazen power and all-round insanity. Its 2.4 liter engine produces 173 horsepower at 6,200 revolutions per... [More]
Tilting Concept Motorbikes - Yamaha's MWT-9 Features a Lean Design and Three-Wheeled Form Factor
SCORE: 3.2
Untested 608 Clicks Pub: Oct 29, 15
Tilting Concept Motorbikes
Yamaha's MWT-9 Features a Lean Design and Three-Wheeled Form Factor
The MWT-9 concept motorbike is the latest ambitious, audacious and thought-provoking motorbike concept brought to you by the folks at Japanese motorbike giant Yamaha. This particular bike takes the... [More]
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