Informed Influencer

Fashion bloggers identify blind spots within mainstream fashion

Implications - Younger, digitally-savvy generations are often more likely to turn to social influencers for advice than to conventional celebrities or mainstream media. These Internet personalities appeal to Millennials and Gen Z not only because they are more relatable, but also because they use their social platforms to confront issues of under-representation or ethics in the fashion industry. This progression speaks to the democratizing force of Internet culture across industries.
SCORE: 6.3
This Year and Warm Top 6 Examples: 17,957 Total Clicks Apr 15 - Apr 16
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Consumer Insight Topics: Pop CultureMedia
Orthodox Fashion Blogs - This Style Blog is Geared Towards Orthodox Jewish Women
SCORE: 8.1
Viral 5,896 Clicks Pub: Dec 11, 15
Orthodox Fashion Blogs
This Style Blog is Geared Towards Orthodox Jewish Women
New York-based stylist Adi Heyman runs an orthodox fashion blog that celebrates modest dressing. In recent years, minority bloggers have gained a great deal of influence. This blogger is turning the... [More]
Curvy Blogger Collections - The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
SCORE: 6.5
Hot 9,208 Clicks Pub: Apr 8, 15
Curvy Blogger Collections
The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
Plus-size fashion blogger, model and social media star Nadia Aboulhosn has made her designing debut with the launch of the Nadia Aboulhosn x Boohoo Spring Summer 2015 capsule collection. The stylish... [More]
Natural Hair Beauty Bloggers - This YouTube Blogger Provides Tips for Natural Hair Care
SCORE: 6.1
Warm 964 Clicks Pub: Dec 4, 15
Natural Hair Beauty Bloggers
This YouTube Blogger Provides Tips for Natural Hair Care
Whitney White is a popular YouTube blogger that provides viewers with tips on natural hair care. In recent years, the rise of online beauty tutorials has provided an accessible space for African... [More]
Modest Fashion Bloggers - The 'Haute Muslimah' Provides Fashion Advice for Modest Women
SCORE: 5.4
Warm 900 Clicks Pub: Dec 11, 15
Modest Fashion Bloggers
The 'Haute Muslimah' Provides Fashion Advice for Modest Women
The ‘Haute Muslimah’ is a fashion blog that provides advice and style inspiration for modest women. When most people think of fashion bloggers, they think of Instagram-famous women such... [More]
Ethical Fashion Bloggers - This Blog Champions Sustainable Fashion and Ethical Manufacturing
SCORE: 4.9
Mild 795 Clicks Pub: Dec 11, 15
Ethical Fashion Bloggers
This Blog Champions Sustainable Fashion and Ethical Manufacturing
‘Past Fashion Future’ is a New York-based fashion blog that champions sustainable fashion and ethical manufacturing principles. In recent years, there have been an increasing number of... [More]
African Youth Media Platforms - OMG Digital Describes Itself as the BuzzFeed for Africa
SCORE: 4
This Year and Mild 194 Clicks Pub: Apr 27, 16
African Youth Media Platforms
OMG Digital Describes Itself as the BuzzFeed for Africa
Described as “BuzzFeed for Africa,” OMG Digital is the first place to go to when it comes to African pop culture, lifestyle and entertainment content. OMGVoice hosts original content... [More]
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