Organizations prioritize and offer historical context for the genre
Implications - Rather than simply playing rap and hip-hop music, many black media and art outlets are recognizing the history and culture behind the genre. This inclusion is important to many black consumers who feel as though the politically charged aspect of the medium has been lost on or diluted by mainstream media. Overall, media outlets that provide content tied to context restore a sense of pride and solidarity among members of marginalized communities.
Workshop Question - What are some new ways that your brand can embrace its roots, to promote brand loyalty?
Trend Themes
1. Hip Hop History - The hip hop community is becoming more focused on bringing attention to the history and culture of the genre.
2. Hip Hop Art - Hip hop is gaining attention in the art world with reinterpreted paintings and portraits.
3. Hip Hop Education - Educational initiatives highlighting the history and impact of hip hop are becoming more popular.
Industry Implications
1. Art - Bringing hip hop into the art world could lead to new forms of expression and create opportunities for artists to collaborate across mediums.
2. Education - The popularity of hip hop education tours and exhibits shows the potential for hip hop to be used in educational settings to engage with young people in a meaningful way.
3. Media - More media outlets are recognizing the importance of providing content that recognizes and celebrates the history and culture of hip hop for marginalized communities.
7 Featured, 60 Examples:
275,572 Total Clicks
Date Range:
Apr 14 — Feb 16
Trending:
Warm
Consumer Insight Topics:
