Experiential Purchase

The real estate industry turns to immersive tactics to delight consumers

Implications - Catering to young millennials and first-time home buyers, experiential real estate services aim to create long-lasting impressions. By using cutting-edge technology and big data, these services transform traditional buying from something mundane to something memorable and hyper-personalized. This shift speaks to the ways the path to purchase is becoming more experiential in order to foster a sense of emotional connection with consumers.
SCORE: 7.2
This Quarter and Warm Top 6 Examples: 12,088 Total Clicks Mar 15 - Apr 17
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Consumer Insight Topics: MarketingInteractive
VR Real Estate Tours - Harrods Estates Provided Comprehensive Tours of London Apartments
SCORE: 7.5
V. Hot 8,081 Clicks Pub: Aug 11, 15
VR Real Estate Tours
Harrods Estates Provided Comprehensive Tours of London Apartments
Harrods Estates, a subsidiary of the luxury department store brand, recently teamed up with property development company Manhattan Loft Gardens to create a virtual reality pop-up shop in London. The... [More]
Millennial Real Estate Apps - 'Chymnee' is an App That Targets Generation Y Real Estate Buying
SCORE: 8.3
This Quarter and Warm 597 Clicks Pub: Mar 24, 17
Millennial Real Estate Apps
'Chymnee' is an App That Targets Generation Y Real Estate Buying
Millennials (Generation Y) are associated with being glued to their smartphones, so the ‘Chymnee’ app is intended to offer them a means of taking more control over the real estate buying... [More]
3D House-Touring Platforms - The 'Archilogic' Program Lets You Virtually Tour Real Estate Properties
SCORE: 4.8
Warm 1,481 Clicks Pub: Sep 23, 15
3D House-Touring Platforms
The 'Archilogic' Program Lets You Virtually Tour Real Estate Properties
The mystery involved in shopping for a new home is eliminated with a new 3D platform called ‘Archilogic.’ The company has began working with real estate companies and allows buyers to... [More]
Immersive Real Estate Platforms - Realtor.com's 3D Virtual Tours Spotlight a Variety of Residences
SCORE: 6
This Quarter and Warm 328 Clicks Pub: Apr 19, 17
Immersive Real Estate Platforms
Realtor.com's 3D Virtual Tours Spotlight a Variety of Residences
Realtor.com is an iOS app known for offering comprehensive listings of residences for rent and for sale—its new 3D Virtual Tours feature makes the process of finding one’s dream home... [More]
Property-Exploring Headsets - This Cardboard VR Headset is Bringing Virtual Reality to Real Estate
SCORE: 5
Mild 1,091 Clicks Pub: Mar 23, 15
Property-Exploring Headsets
This Cardboard VR Headset is Bringing Virtual Reality to Real Estate
Virtual reality goggles can be used in a number of applications, but this cardboard VR headset is being used in the world of real estate. CommonFloor Retina is half viewfinder and half Oculus Rift.... [More]
Neighborhood-Testing Sweepstakes - The Airbnb Try Before You Buy Campaign is For Future Home Buyers
SCORE: 2.9
Mild 510 Clicks Pub: Aug 21, 15
Neighborhood-Testing Sweepstakes
The Airbnb Try Before You Buy Campaign is For Future Home Buyers
The ‘try before you buy’ tactic in marketing is not a new one, but Airbnb and Realtor.com are taking this concept to a different level when it comes to the real estate industry. The... [More]
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