Experiential Purchase

The real estate industry turns to immersive tactics to delight consumers

Implications - Catering to young millennials and first-time home buyers, experiential real estate services aim to create long-lasting impressions. By using cutting-edge technology and big data, these services transform traditional buying from something mundane to something memorable and hyper-personalized. This shift speaks to the ways the path to purchase is becoming more experiential in order to foster a sense of emotional connection with consumers.
SCORE: 5.6
Warm Top 4 Examples: 10,349 Total Clicks Mar 15 - Dec 15
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Consumer Insight Topics: MarketingInteractive
VR Real Estate Tours - Harrods Estates Provided Comprehensive Tours of London Apartments
SCORE: 7.8
V. Hot 7,460 Clicks Pub: Aug 11, 15
VR Real Estate Tours
Harrods Estates Provided Comprehensive Tours of London Apartments
Harrods Estates, a subsidiary of the luxury department store brand, recently teamed up with property development company Manhattan Loft Gardens to create a virtual reality pop-up shop in London. The... [More]
3D House-Touring Platforms - The 'Archilogic' Program Lets You Virtually Tour Real Estate Properties
SCORE: 5.1
Warm 1,345 Clicks Pub: Sep 23, 15
3D House-Touring Platforms
The 'Archilogic' Program Lets You Virtually Tour Real Estate Properties
The mystery involved in shopping for a new home is eliminated with a new 3D platform called ‘Archilogic.’ The company has began working with real estate companies and allows buyers to... [More]
Property-Exploring Headsets - This Cardboard VR Headset is Bringing Virtual Reality to Real Estate
SCORE: 5.2
Mild 1,073 Clicks Pub: Mar 23, 15
Property-Exploring Headsets
This Cardboard VR Headset is Bringing Virtual Reality to Real Estate
Virtual reality goggles can be used in a number of applications, but this cardboard VR headset is being used in the world of real estate. CommonFloor Retina is half viewfinder and half Oculus Rift.... [More]
Neighborhood-Testing Sweepstakes - The Airbnb Try Before You Buy Campaign is For Future Home Buyers
SCORE: 3.2
Mild 471 Clicks Pub: Aug 21, 15
Neighborhood-Testing Sweepstakes
The Airbnb Try Before You Buy Campaign is For Future Home Buyers
The ‘try before you buy’ tactic in marketing is not a new one, but Airbnb and Realtor.com are taking this concept to a different level when it comes to the real estate industry. The... [More]
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