Digital Alias

Consumers seek digital discretion with identity-disguising tools

Implications - As concerns around digital security grow in the face of high-profile hacking scandals, consumers are embracing tools that disguise personal information while browsing online. Appealing to the conscientious user who realizes being online is unavoidable, such tools provide a trustworthy means of protecting one's identity. This shift speaks to the evolving relationship between consumers and their technology and the interest of maintaining privacy within a hyper-connected world.
SCORE: 4.1
This Year and Untested Top 4 Examples: 1,017 Total Clicks May 15 - Jul 16
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Consumer Insight Topics: TechMobile
Encrypted Social Apps - 'Minds' is a Secure Social Network That Puts Privacy at the Forefront
SCORE: 4.8
Mild 474 Clicks Pub: Jun 24, 15
Encrypted Social Apps
'Minds' is a Secure Social Network That Puts Privacy at the Forefront
Minds is a messaging app that shares many features with others on the market—you can swap photos, text and curated news feeds—but where it differs is with encryption to make it a super secure... [More]
Anonymous Political Platforms - The 'We the People App' Lets Users Discuss Politics Anonymously
SCORE: 3.3
This Year and Untested 108 Clicks Pub: Jun 10, 16
Anonymous Political Platforms
The 'We the People App' Lets Users Discuss Politics Anonymously
‘We The People’ is a new app that helps keep users informed while also providing them with a platform to discuss politics anonymously. With the American presidential election looming on... [More]
Anonymized Workplace Apps - This Anonymous App Helps You Complain About Work With Colleagues
SCORE: 3.7
This Year and Untested 191 Clicks Pub: Jul 15, 16
Anonymized Workplace Apps
This Anonymous App Helps You Complain About Work With Colleagues
Let’s face it—pretty much everyone gets off on complaining about their work or indeed venting about structural problems that aren’t being fixed, so why not do the same using the... [More]
Alias Creation Apps - The 'Shuffle' Privacy App Helps You Conceal Your Personal Contact Information
SCORE: 2.2
Untested 244 Clicks Pub: May 21, 15
Alias Creation Apps
The 'Shuffle' Privacy App Helps You Conceal Your Personal Contact Information
‘Shuffle’ is a revolutionary new privacy app that allows you to create disposable phone numbers and email aliases to protect your personal contact information. Whether you are looking to... [More]
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