Digital footprints serve as instant authorization tools
Implications - Appealing to the active social media user, digital footprints used as authorization tools streamline the login process and re-positions one's online habits as being conducive, rather than threatening, to security. In fact, it positions social and online involvement as crucial to strengthening one's identity, and therefore, increasing its protection. In addition to the mainstream emergence of biometric authentication methods, this progression speaks to the interest in balancing efficiency with security.
Workshop Question - In what ways can you integrate your branding more seamlessly into the trends your consumer is already immersed in?
Trend Themes
1. Social Media Payment - Social media platforms as payment gateways are being developed to expand the functionalities of these online environments.
2. Selfie Authentication - Biometrics as a means of personal identification are being taken to the next level with the development of selfie authentication systems.
3. Social Footprint Verification - A user's digital social footprint is being utilized as verification for their identity by businesses seeking to ensure secure transactions.
Industry Implications
1. Social Media - Online payment functionalities and new authentication methods using selfies are disrupting social media.
2. Banking - Fast and simple payment methods via social media are reshaping the banking industry.
3. E-commerce - Streamlined payment processes through social media channels are altering the way transactions are carried out in e-commerce.
5 Featured, 43 Examples:
85,145 Total Clicks
Date Range:
Mar 15 — Dec 15
Trending:
Average
Consumer Insight Topics:
