Category
Tech
Adaptive Handsets
Trend cluster
Category
Social
Authentication
Digital footprints serve as instant authorization tools.
3.8
Trend score
Trend
What is the Social Authentication trend?
Social Authentication: Appealing to the active social media user, digital footprints used as authorization tools streamline the login process and re-positions one's online habits as being conducive, rather than threatening, to security. In fact, it positions social and online involvement as crucial to strengthening one's identity, and therefore, increasing its protection. In addition to the mainstream emergence of biometric authentication methods, this progression speaks to the interest in balancing efficiency with security.
Trend themes
Themes within the Social Authentication trend
Three behaviours holding the trend together01
Social Media Payment
Social media platforms as payment gateways are being developed to expand the functionalities of these online environments.
02
Selfie Authentication
Biometrics as a means of personal identification are being taken to the next level with the development of selfie authentication systems.
03
Social Footprint Verification
A user's digital social footprint is being utilized as verification for their identity by businesses seeking to ensure secure transactions.
Industry implications
What the Social Authentication trend means for industry
Where the trend changes the playbookFor
Social Media
Online payment functionalities and new authentication methods using selfies are disrupting social media.
For
Banking
Fast and simple payment methods via social media are reshaping the banking industry.
For
E-commerce
Streamlined payment processes through social media channels are altering the way transactions are carried out in e-commerce.
Workshop question
In what ways can you integrate your branding more seamlessly into the trends your consumer is already immersed in?
Trend signals
Trend signals for Social Authentication
Trend score 3.8 out of 10, from popularity 64%, activity 40%, freshness 8%.
Popularity64%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Social Authentication trend
5 featured examples from Mar 20 to Nov 7, 2015CategoryBusiness
Social Network E-Commerce
The Facebook Payment Feature is Set to Launch
Facebook Payment Feature sets a Disruptive Innovation in the realm of online money transfer adjacent to the social media giant.
CategoryTech
Selfie Payment Systems
MasterCard's New 'Selfie Pay' Lets People Use Photos to Authorize Payments
The financial technology industry is being disrupted by the trend of selfie payment systems, as it requires the development of innovative authentication solutions.
CategoryTech
Social Payment Gateways
This Service Allows Brands to Sell Products Via Social Posts
The 'BUY NOW' platform offers disruptive innovation opportunities for e-commerce companies to enhance their social selling capabilities and improve customer experience.
CategoryTech
Social Identity Services
Identity Verification Start-Up 'Veridu Measures a User's Social Footprint
Opportunity for disruptive innovation in integrating more robust and seamless identity verification solutions to enhance customer trust and reduce fraudulent transactions.
CategoryTech
Social Media Payment Systems
This New Service Helps Banks Take Payments Via Social Media Platforms
Fastacash introduces disruptive innovation by allowing banks to leverage social media platforms for accepting financial payments.
