Sophisticated Comfort

Consumers search for sophisticated forms of at-home entertainment

Implications - The act of lighting a fire has been significantly elevated with sleek accessories, outdoor fixtures and even professional expertise. This is not only an example of how routine activities can become sophisticated; it also confirms the idea that consumers are gravitating to sensory-based experiences, even when it comes to entertaining at home.
SCORE: 5.1
Warm Top 4 Examples: 12,680 Total Clicks Oct 15 - Dec 15
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DEMOGRAPHICS
Consumer Insight Topics: Art & DesignDesign
Chic Circular Firepits - These Modern Firepits are the Perfect Addition to Any Outdoor Space
SCORE: 6.4
V. Hot 4,528 Clicks Pub: Oct 21, 15
Chic Circular Firepits
These Modern Firepits are the Perfect Addition to Any Outdoor Space
Italian design firm ‘AK47 Design’ produced a collection of modern firepits that add a touch of warmth to any outdoor space. Firepits not only provide a source of heat, but they can also... [More]
Sleek Steel Fire Pits - The 'Plodes Wave Outdoor Fire Pit' Has a Curved Tripod Base for Balance
SCORE: 5.9
Hot 6,423 Clicks Pub: Oct 18, 15
Sleek Steel Fire Pits
The 'Plodes Wave Outdoor Fire Pit' Has a Curved Tripod Base for Balance
Fall is the perfect time to bring some steel fire pits outdoors to roast delicious marshmallows, have a drink and keep up the heat in the backyard. The Plode Wave Fire Pit has an elegant design that... [More]
Professional Wood Sommeliers - NYC's Royalton Hotel Has a Fireplace Program with a Wood Sommelier
SCORE: 5.2
Warm 1,118 Clicks Pub: Nov 20, 15
Professional Wood Sommeliers
NYC's Royalton Hotel Has a Fireplace Program with a Wood Sommelier
The Royalton Hotel in New York City is a stylish boutique hotel that recently launched a new concierge program featuring the world’s first wood sommelier. Aimed at being a sensory-based amenity,... [More]
Sophisticated Fire-Starting Kits - The George & Willy Firestarter Makes Lighting Logs Easy
SCORE: 2.7
Untested 611 Clicks Pub: Oct 31, 15
Sophisticated Fire-Starting Kits
The George & Willy Firestarter Makes Lighting Logs Easy
The act of starting a fire in the fireplace seemingly hasn’t changed much over the past several years, but that all changes with the development and release of the George & Willy... [More]
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