Customized Mixology

Alcohol brands adopt customization as a form of relationship-building

Implications - Understanding that hyper-personalization has become apart of consumers' daily lives, the alcohol industry is providing outlets for personal expression in their offerings. By building consumer preferences into services through big data, or inviting consumers to volunteer their own information, this approach creates a symbiotic relationship between brand and consumer. Rather than lessening the expertise of a company, it allows for a balance between best-practices of a product and the personal preferences of the consumer.
SCORE: 6.7
This Year and Warm Top 6 Examples: 12,059 Total Clicks Jul 14 - Feb 17
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Consumer Insight Topics: TechMobileLifestyleDrinking
Elaborate Cocktail Apparatuses - 'TWIST by Pinch' is Pinch Food Design's New Cocktail Service
SCORE: 9.1
This Year and Viral 3,867 Clicks Pub: Feb 4, 17
Elaborate Cocktail Apparatuses
'TWIST by Pinch' is Pinch Food Design's New Cocktail Service
Pinch Food Design is now introducing the world to ‘TWIST by Pinch,’ an all-new full-service craft cocktail service division. The innovative craft cocktail bar includes three different... [More]
Customized Drink Campaigns - Jamie Oliver & Bacardi Are Hosting Cocktail Request Week on Drinks Tube
SCORE: 6.7
Hot 3,392 Clicks Pub: Jul 30, 14
Customized Drink Campaigns
Jamie Oliver & Bacardi Are Hosting Cocktail Request Week on Drinks Tube
Earlier this year, Jamie Oliver launched ‘Drinks Tube,’ a dedicated YouTube channel for alcoholic drinks. Now, the celebrity chef has partnered with Bacardi for a new venture on the... [More]
Customized Cocktail Bars - Drink is a Hidden Boston Bar That Makes Libations for Every Taste
SCORE: 5.3
Warm 2,642 Clicks Pub: Nov 6, 15
Customized Cocktail Bars
Drink is a Hidden Boston Bar That Makes Libations for Every Taste
Located in South Boston’s Fort Point section, Drink is a highly innovative Boston bar concept that creates customized drinks based on customer preference. Operating without a menu, the... [More]
Soda-Sponsored Mobile Kitchens - PepsiCo's 'NSPIRE' is a Touring Kitchen on Wheels
SCORE: 4.4
Mild 699 Clicks Pub: Oct 21, 15
Soda-Sponsored Mobile Kitchens
PepsiCo's 'NSPIRE' is a Touring Kitchen on Wheels
PepsiCo will soon hit the road with ‘NSPIRE,’ a modern mobile kitchen that will serve up delicious food throughout various American cities. The company has enlisted the help of premier... [More]
Social Data-Driven Drinks - This Robotic Bartender Uses Facebook Likes to Create Personalized Shots
SCORE: 4
Mild 1,311 Clicks Pub: Nov 4, 15
Social Data-Driven Drinks
This Robotic Bartender Uses Facebook Likes to Create Personalized Shots
‘The Social Shot’ is an experiment that uses a robotic bartender that mines Facebook users’ data, specifically their likes, to create a perfectly unique shot based on their social... [More]
Custom Tonic Apps - Bombay Sapphire's 'Tonic Journey' Helps You Make Your Own Drink
SCORE: 2.5
Untested 148 Clicks Pub: Jun 9, 15
Custom Tonic Apps
Bombay Sapphire's 'Tonic Journey' Helps You Make Your Own Drink
With a new app called ‘Tonic Journey,’ Bombay Sapphire is hoping to inspire new possibilities the next time you make your own drink with its products. Through this app, consumers are... [More]
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