Potential
Fate has thrown everything at the Bacardí family. Earthquakes. Fires. Exile. Prohibition. BACARDÍ has faced a multitude of trials and tribulations, but somehow, the Bacardí family didn't just survive -- they thrived.

Their passion for crafting quality rum has allowed them to overcome everything that fate has had in store for them. The refreshing taste of BACARDÍ is built on this heritage, and when you enjoy a glass, you can taste the trials and tumult that brought them to where they are today.

Watch the video to see how BACARDÍ‘s true passion cannot be tamed, then check out BACARDÍ on Facebook to learn about the Bacardí family story, along with drink recipes and more.