Normalized Health

Medical organizations focus on destigmatizing healthcare needs

Implications - Understanding that shock tactics have a tendency to breed fear and shame, medical organizations are turning to campaigns that normalize illness. Whether it's through social interaction or celebrity endorsement, the lynchpin of these campaigns is to foster a sense of support and de-stigmatize medical conditions. Organizations that understand the effectiveness of togetherness and transparency over fear will succeed in making more genuine, longer-lasting connections.
SCORE: 4.1
Mild Top 4 Examples: 3,670 Total Clicks Jul 15 - Dec 15
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Consumer Insight Topics: MarketingLifestyleHealthSocial Good
Interactive HIV Ads - This Innovative Ad Encourages Patient Engagement Via Social Media
SCORE: 5.6
Hot 1,634 Clicks Pub: Sep 9, 15
Interactive HIV Ads
This Innovative Ad Encourages Patient Engagement Via Social Media
‘Janssen Therapeutics’ recently unveiled a series of interactive ads that encourage patient engagement via social media. Although direct-to-consumer advertising is nothing new, this... [More]
Stigma-Fighting Brain Stimulators - This Modern Device Helps Destigmatize Mental Health Treatment
SCORE: 4.5
Warm 1,110 Clicks Pub: Jul 16, 15
Stigma-Fighting Brain Stimulators
This Modern Device Helps Destigmatize Mental Health Treatment
The new ‘Mishka Edition Fisher Wallace Stimulator’ is a brain stimulator that helps destigmatize mental health through quirky artwork and a unique design. While cranial electrotherapy... [More]
Celebrity Pharmaceutical Campaigns - This Ad Tackles the Stigma Surrounding Mental Illness
SCORE: 3.2
Mild 808 Clicks Pub: Sep 9, 15
Celebrity Pharmaceutical Campaigns
This Ad Tackles the Stigma Surrounding Mental Illness
Singer Demi Lovato stars in a new campaign that seeks to break down the stigma surrounding mental illness. Although nearly 44 million Americans are affected by a mental illness each year, many avoid... [More]
Stigma-Fighting Health Platforms - This Youth-Targeted Campaign Will Rid Mental Health Stigmas
SCORE: 2.3
Untested 118 Clicks Pub: Oct 26, 15
Stigma-Fighting Health Platforms
This Youth-Targeted Campaign Will Rid Mental Health Stigmas
The United Kingdom government announced the launch of an online educational platform that will reduce and eliminate mental health stigmas. The goal for the campaign is to specifically target youth.... [More]
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