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Furniture Consumer Insights

Reeded Design
Furniture brands are launching reeded collections for sustainable texturization
Trend - Interior and exterior design firms are releasing collections of reeded furnishings. The reeded pattern is used to give more depth and texture to minimalist pieces without adding unsustainable materials. These pieces are designed to complement both personal and professional aesthetic trends.

Insight - Homeowners and renters looking to update their home design themes are prioritizing sustainability and versatility. This subset of consumers is most interested in keeping up to date with the latest trends, and are willing to invest in products that fit modern aesthetics while supporting their core values. As a result of this, brands are adopting the evergreen minimalist aesthetic with new notes of sustainability and personalization, adding depth to furnishings for trendy consumers.
Workshop Question - How could your brand develop products or services that cater to the modern consumer's values?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ventilated Chair
Furniture companies are releasing chairs with built-in cooling fans for offices
Trend - Companies are creating chairs with built-in cooling fans positioned on the bottom or back of the chair. These cooling fans help balance the user's temperature while sitting for long periods, such as when working or gaming. The cooling fans reduce sweat and prevent overheating.

Insight - Office workers, professional gamers, and many other jobs in the modern world are faced with long hours spent sitting in chairs. While these workers do have various breaks for health reasons, they still desire more comfortable working conditions during long-hour sessions. One such reason for discomfort is leather chairs in warm temperatures becoming sticky. Brands are addressing this discomfort by building temperature-lowering solutions into premium office furniture.
Workshop Question - How could your brand merge cross-industry ideas to improve in-office or home-office working conditions?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Simulation Chair
Brands are launching immersive simulation chairs to enhance the gaming experience
Trend - Gaming and tech brands are releasing simulation chairs designed to completely immerse players in a game. Simulation chairs often mimic the feeling or design of a specific game feature for a multisensory experience. These chairs range from realistic car seats for racing games to large mecha-like gaming stations that replace the need for a dedicated room.

Insight - While the average computer chair focuses on comfort and aesthetics, racing and simulation chairs are often desired for their immersive and realistic nature. These chairs are commonly purchased by consumers looking to disconnect from everyday stress and fully immerse themselves in a virtual world. Content creators and professional gamers also purchase these chairs to reinvent their favorite titles for live streams and videos, as they usually feature visually appealing elements.
Workshop Question - Their grHow can your product/service tap into sensory elements to create immersive experiences for its customers?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Chair
Brands are integrating sound systems into desk chairs for immersive gaming
Trend - Gaming furniture and peripheral brands are launching gaming-focused chairs with built-in surround sound speaker systems. These chairs are immersive and comfortable, offering directional audio without the discomfort of a headset, enabling longer, more enjoyable gaming sessions.

Insight - Modern gamers continually seek devices that improve their performance, comfort, or experience. These players seek whatever products offer a competitive edge without breaking the bank. This involves purchasing multipurpose devices, such as multiplatform peripherals or heavily adjustable chairs for ergonomics. Brands have responded to this pressure by launching furniture with smart features. These appease the consumer's desire for increased performance, cost-saving, and personal comfort.
Workshop Question - What products in your industry could benefit from smart functionality?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retro Kitchen
Brands are creating retro-style appliances with modern smart features
Trend - Brands are creating retro-style kitchen appliances equipped with modern technology. These appliances offer nostalgic designs, bringing a natural, simpler feel to a modern kitchen. These products do not compromise on function or convenience, as they feature modern smart technologies.

Insight - Nostalgia is an evergreen trend when considering customer motivations. When a modern product boasts the right balance between function and nostalgia, the target customer is more likely to purchase the product due to the inherent emotional connection. While many industries embrace nostalgia, such as the entertainment industry offering remakes of past content, others look at nostalgia as a gimmick. This places pressure on more industries to incorporate nostalgia into functional products.
Workshop Question - How could your brand leverage nostalgia to sell to the modern consumer?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
WFH Design
Work-from-home products are designed with aesthetics in mind
Trend - Now that work-from-home setups have become the norm, many consumers have settled into this new lifestyle. Now, brands are offering functional but design-friendly pieces that help people settle in to their home offices in the long-term.

Insight - The pandemic has brought on many lifestyle changes for consumers, some of which have become the norm. Virtual work is part of this shift, with more workers having no plans to return to their offices on a permanent basis. The lifestyle shifts required to settle into long-term virtual work includes everything from home design to various wellness rituals.
Workshop Question - Which of its customers' lifestyle changes will your business continue to adapt to?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Zero-Carbon Furnishing
Furniture brands promise zero or reduced-carbon production
Trend - Furniture brands are prioritizing carbon-neutral production as they look to reduce their environmental impact and market themselves as being friendly to the envrionment, as demand for eco-conscious brands grows.

Insight - As eco-consciousness grows among consumers, more are looking for ways they can change their lifestyles and purchase habits in order to reduce their impact. For some, micro changes are the most realistic due to cost-restrictions. Those who can afford larger investments are making more macro lifestyle changes in order to adjust.
Workshop Question - How is your brand prioritizing environmental consciousness in an authentic way?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Japandi Expansion
Hybridization of Scandinavian & Japanese motifs is becoming prominent in design
Trend - Furniture brands and interior designers are combining stylistic influences from Japan and Scandinavian countries to inform a style hybrid called "Japandi." Spaces with this aesthetic direction combine natural materials and a pared-back color palette, creating interiors that are minimal and warm.

Insight - Contemporary consumers in faced-paced urban centers are looking to balance the demands of their daily lifestyle with a comfortable home environment. In this space, many are prioritizing minimalist designs and simple solutions that can optimize and elevate their living situation, without compromising on aesthetic appeal. When these needs are met, consumers feel more relaxed and can comfortably recharge for the next day.
Workshop Question - How can your brand optimize the "Japandi" aesthetic?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Streetwear Furniture
Designers are inventing new ways of fusing furniture and streetwear fashion
Trend - Designers are experimenting with the hybridization of contemporary furniture and streetwear. In this space, creatives are not only investigating material use but are also pushing the boundaries of aesthetic form and functionality by taking cues directly from the fashion industry.

Insight - Contemporary interest in novelty products is a direct result of industry acceleration and the power of choice in purchasing. This demand is strengthened by a consumer desire for indulgence and social recognition. In this space, many are embracing their curiosity to explore products and services that allow for better self-expression, as well as a way to communicate one's status to others. This, in turn, enables individuals to feel more confident.
Workshop Question - Conceptualize a hybrid product, inspired by an adjacent industry.
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Foam Furniture
The aesthetic properties of foam are being explored by contemporary designers
Trend - Commonly used for cushioning, packaging, and even wall insulation, foam is now being tested in the furniture industry by designers who are pushing the material's limits with respect to aesthetic and even functionality.

Insight - Contemporary consumers are always on the look-out for novelty items that can serve as an enhancement of their personal aesthetic by making them seem interesting and innovative. This can be applied both to their personal style, as well as their home and workplace. This desire to keep up appearances is tied to the increasing use of social media and digital platforms as a means to socialize and get ahead professionally.
Workshop Question - How can your brand bring novelty to the consumer experience?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends