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Score: 6.9
This Month and Warm Top 4 Examples: 2,272 Total Clicks Date Range: Apr 15 - May 15
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Brands redefine how fragrances are deployed with dual-functioning properties
Implications - Seeking to make the process of diffusing scents and fragrances more experiential, brands are turning to dual-purpose product formats for greater appeal. Turning traditional fragrance pieces into wearable devices and high-tech time pieces, brands are not only adding a more functional purpose, but they're also making the experience more interactive for consumers. [More]
Score: 5.4
This Month and Mild Top 4 Examples: 1,140 Total Clicks Date Range: May 15 - May 15
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Seeking to heighten ambiance, consumers turn to systems that circulate scents
Implications - Moving beyond traditional air fresheners and scented candles, home owners are turning to high-tech fragrance systems to heighten appeal. Opting for automated solutions that integrate elements like Piezo technology, consumers are able to disperse and deliver scents around the house without the need to monitor. This speaks to a need to improve one's surroundings in a more autonomous and subtle way. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 41,760 Total Clicks Date Range: Oct 13 - May 15
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Child-centric celebrations are given a makeover with mature decor
Implications - No longer considered just for kids, seasonal celebrations like Halloween are being proudly adopted by adults through more refined decor. Trading in cartoonish aesthetics for macabre style, consumers are seeking to maintain celebrations and activities associated with childhood in a way that conforms to older, more adult tastes. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 29,236 Total Clicks Date Range: Apr 13 - May 15
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Taking an artistic approach, homeowners turn to abstract planter shapes
Implications - Adding a visual statement to traditional eco activities, modern consumers are turning to unconventionally abstract planter designs for sensory appeal. Opting for vases and planters with architectural designs and shapes, consumers are redefining how traditional greenery is perceived, reflecting a turn toward a more modern approach to gardening. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 3,805 Total Clicks Date Range: May 13 - May 15
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Outdoor decor shifts toward eccentric LED lighting
Implications - Taking a bolder approach to outdoor living, consumers are turning to fluorescent lighting and LED products to add a sense of whimsicality to their backyard environment. Transforming porch swings and swimming pools, homeowners are moving away from subtle, minimalist aesthetics toward designs that heighten sensory appeal. [More]
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Score: 6.8
This Month and Warm Top 4 Examples: 6,857 Total Clicks Date Range: Aug 13 - May 15
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A desire for entertainment prompts the use of convenient outdoor devices
Implications - Transforming traditionally stuffy backyard environments into immersive spaces, homeowners are opting for unique technology to heighten entertainment. Setting up movie projectors and party speakers outdoors, home owners are looking to not only create a more entertaining outdoor space, but also re-define traditional media experiences into something more accessible for the entire family. [More]
Score: 8.5
This Quarter and Hot Top 4 Examples: 34,610 Total Clicks Date Range: Apr 14 - Apr 15
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Urban gardeners turn to maintenance-free planters for convenience
Implications - Seeking to attract the urban consumer who's tight on time, brands in the gardening industry, are integrating elements of technology to make the planting process more streamlined. Requiring little to no effort, these gardening products feature unique self-watering and self-maintaining features, allowing busy, on-the-go consumers to enjoy the tranquility of plants without the hassle of constant monitoring. [More]
Score: 5.9
This Quarter and Warm Top 4 Examples: 6,019 Total Clicks Date Range: Mar 14 - Mar 15
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Water purification gets an aesthetic overall for heightened consumer appeal
Implications - Adding an element of prestige to traditional tasks like water filtration, brands are turning to contemporary aesthetics for heightened appeal. Mimicking artistic decor pieces rather than a standard purification system, these modern designs reflect a need for more attractive everyday products. [More]
Score: 5.4
This Year and Mild Top 4 Examples: 10,084 Total Clicks Date Range: Apr 13 - Feb 15
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Parents turn to playful cleaning products to encourage participation
Implications - Delegating household chores can be challenging, particularly with kids, which is why parents are turning to playful cleaning tactics to encourage involvement. Using adolescent aesthetics and toy-like designs, these products make household organization more appealing and create a more engaging and entertaining way to manage day-to-day tasks. [More]
Score: 7
This Year and Warm Top 4 Examples: 11,731 Total Clicks Date Range: Jun 14 - Feb 15
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Consumers opt for dual-purpose products to make clean up simpler
Implications - The modern consumer prioritizes efficiency when it comes to a multitude of tasks, especially chores like cleaning, which is being supported with dual-purpose products. Designed to either eliminate a step or another product altogether, the innovations support consumers' shifting towards a lifestyle that requires efficiency in all aspects. [More]