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Score: 7.1
This Quarter and Warm Top 6 Examples: 5,159 Total Clicks Date Range: Jan 15 - Aug 16
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Nostalgic scents create instantly inviting homes
Implications - Seeking simple solutions to create warm, welcoming homes, savvy time-constrained hosts are opting for scented candles that fully immerse guests in nostalgia-inducing aromas. Acknowledging the inherent aromatherapy applications, brands are releasing highly specific scents that promise to spark positive memories and create relaxing environments without the need for much time or expense, perfectly suiting the needs of the modern homemaker. [More]
Score: 6.9
This Quarter and Warm Top 5 Examples: 7,764 Total Clicks Date Range: May 15 - Aug 16
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Smaller pieces of the home incorporate a more modern aesthetic
Implications - In the age of global sharing, consumers see product consumption as a reflection of their personal brand. As a result, even home appliances -- specifically those that allow customization of the home, such as scent diffusers -- are incorporating a more Instagram-friendly aesthetic. This specific aesthetic includes more sleek, minimalist, delicate design. [More]
Score: 5.3
This Quarter and Mild Top 4 Examples: 2,864 Total Clicks Date Range: Jan 15 - Aug 16
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Home appliances assist in setting a holistic ambiance in the home
Implications - Aromatherapy-based appliances typically tend toward singular purpose, scent-based items; however, in the digital age of 360-degree curation, consumers are seeking more holistically useful appliances. As a result, aromatherapy home appliances are incorporating multiple features, giving consumers control of their full surroundings in the home. [More]
Score: 6.3
This Year and Mild Top 5 Examples: 5,517 Total Clicks Date Range: May 16 - Jun 16
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Consumers trade public spaces for elaborate custom backyard retreats
Implications - Visually appealing products and patio sets for outdoor soirees entice consumers to create a personal sanctuary in their own backyards. Millennials prefer at-home entertainment to cut costs and present a personalized flare, while Boomers are more inclined to host gatherings for privatization and relief from overcrowded public venues. This shift in leisure activities speaks to an overall consumer desire for customization and intimacy, regardless of their assigned generation. [More]
Score: 7
This Quarter and Warm Top 6 Examples: 12,929 Total Clicks Date Range: Oct 14 - Jul 16
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The automation of everything penetrates even the most mundane tasks
Implications - Convenience and automation is a set expectation for consumers today, with brands such as Airbnb or Tinder making it easier to handle life's larger focal points. This idea of automation is taken a step further with products and services that instantaneously solve everyday life's smallest issues. [More]
Score: 7.6
This Year and Warm Top 6 Examples: 28,548 Total Clicks Date Range: Jul 14 - Apr 16
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Nature-inspired interiors get a sleek, modern makeover
Implications - As technology evolves to take on an increasingly large role in the home, consumers are looking to balance this shift with a minimalist, nature-inspired aesthetic. A middle ground between the sleek, clean lines of modern design and natural beauty, this approach to design brings the best of both worlds to discerning consumers. [More]
Score: 5.1
This Year and Mild Top 4 Examples: 1,519 Total Clicks Date Range: Mar 16 - Mar 16
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Next-generation thermostats offer greater indoor quality control
Implications - The desire to blend outdoors and indoors is being implemented in a hi-tech, energy efficient way, with the introduction of next-generation thermostats that offer air quality control. In addition to affording added control, these systems demonstrate how nuanced and particular the modern consumer is about the environments they inhabit. [More]
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Score: 6.8
This Year and Warm Top 6 Examples: 54,978 Total Clicks Date Range: Jul 09 - Mar 16
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Consumers turn to DIY health to battle big brand skepticism
Implications - In the midst of the health wave, consumers are spotting more threats to their well being than ever. A demand for more control of personal health can be observed as a result. This ties into the rise of the "Prosumer," consumers who are self-educating in areas pertaining to their own consumption, creating more complex needs from brands. [More]
Score: 5.3
This Year and Warm Top 4 Examples: 729 Total Clicks Date Range: Nov 15 - Feb 16
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Home brands appeal to younger audiences for inclusivity
Implications - Acknowledging the influence that Gen Z has over family purchasing decisions, many furniture brands are crafting a television presence that specifically targets the younger, multi-screen generation. By becoming more inclusive and family-friendly in their branding, these companies prove that they understand the shifting, collaborative relationship between parent and child, as well as the importance of personal branding from a young age. [More]
Score: 7.6
This Year and Hot Top 5 Examples: 61,424 Total Clicks Date Range: Oct 14 - Jan 16
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Indoor gardening in homes and building emerges to satisfy eco aesthetics
Implications - Public and residential architecture is seeing a widespread incorporation of indoor gardens as consumers become more invested in both the health and sustainability of their environments. This continued blurring of indoor and outdoor spaces speaks to the influence of the eco movement in determining aesthetic preferences, as well as the desire for enhanced quality of life. [More]