Consumer Insights

Emerging home opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 8.9
This Week and Hot Top 4 Examples: 19,134 Total Clicks Date Range: Jul 14 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Nature-inspired interiors get a sleek, modern makeover
Implications - As technology evolves to take on an increasingly large role in the home, consumers are looking to balance this shift with a minimalist, nature-inspired aesthetic. A middle ground between the sleek, clean lines of modern design and natural beauty, this approach to design brings the best of both worlds to discerning consumers. [More]
Score: 5.8
This Quarter and Mild Top 4 Examples: 1,009 Total Clicks Date Range: Mar 16 - Mar 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Next-generation thermostats offer greater indoor quality control
Implications - The desire to blend outdoors and indoors is being implemented in a hi-tech, energy efficient way, with the introduction of next-generation thermostats that offer air quality control. In addition to affording added control, these systems demonstrate how nuanced and particular the modern consumer is about the environments they inhabit. [More]
Score: 7.9
This Quarter and Warm Top 4 Examples: 19,464 Total Clicks Date Range: May 15 - Mar 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers turn to DIY health to battle big brand skepticism
Implications - In the midst of the health wave, consumers are spotting more threats to their well being than ever. A demand for more control of personal health can be observed as a result. This ties into the rise of the "Prosumer," consumers who are self-educating in areas pertaining to their own consumption, creating more complex needs from brands. [More]
Score: 5.9
This Quarter and Warm Top 4 Examples: 491 Total Clicks Date Range: Nov 15 - Feb 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Home brands appeal to younger audiences for inclusivity
Implications - Acknowledging the influence that Gen Z has over family purchasing decisions, many furniture brands are crafting a television presence that specifically targets the younger, multi-screen generation. By becoming more inclusive and family-friendly in their branding, these companies prove that they understand the shifting, collaborative relationship between parent and child, as well as the importance of personal branding from a young age. [More]
Score: 8.8
This Year and V. Hot Top 4 Examples: 49,879 Total Clicks Date Range: Oct 14 - Jan 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Indoor gardening in homes and building emerges to satisfy eco aesthetics
Implications - Public and residential architecture is seeing a widespread incorporation of indoor gardens as consumers become more invested in both the health and sustainability of their environments. This continued blurring of indoor and outdoor spaces speaks to the influence of the eco movement in determining aesthetic preferences, as well as the desire for enhanced quality of life. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 4,285 Total Clicks Date Range: Jun 15 - Jan 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers prefer a mechanical design for health appliances
Implications - As modern parents become more conscious of potential health threats, they begin to invest in appliances intended to improve their children's quality of life. Portable air filters and purifiers -- even those specifically geared towards children -- are taking the minimalist approach, opting for sleek, often geometric shapes and a borderline industrial aesthetic. Futuristic appliances suggest that modern consumers are reassured by tech-focused design when it comes to addressing health concerns. [More]
Score: 7.2
This Year and Warm Top 4 Examples: 10,466 Total Clicks Date Range: Oct 15 - Jan 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers are drawn to designed-focused climate control appliances
Implications - Consumers are embracing personal cooling devices as a means of providing more sustainable and cost-effective temperature control. Beyond portability and functional convenience, cooling appliances are beginning to incorporate contemporary design features to appeal to the modern consumer who views the aesthetics of their appliances as an extension of their own taste. This shift ultimately speaks to the interest of everyday items as a means of furthering status. [More]
Trend Hunter Services
Score: 6.4
This Year and Mild Top 4 Examples: 9,026 Total Clicks Date Range: Oct 15 - Dec 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers search for sophisticated forms of at-home entertainment
Implications - The act of lighting a fire has been significantly elevated with sleek accessories, outdoor fixtures and even professional expertise. This is not only an example of how routine activities can become sophisticated; it also confirms the idea that consumers are gravitating to sensory-based experiences, even when it comes to entertaining at home. [More]
Score: 6.7
This Year and Warm Top 4 Examples: 7,689 Total Clicks Date Range: Jul 15 - Dec 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Outdoor playhouses become design-focused to communicate status
Implications - Young, first-time homeowners and parents are investing in uniquely designed play structures for their children. These complex, often multi-level structures are not only meant to encourage tech-free play among a generation of digital natives; they also add a level of sophistication to outdoor settings, which is highly valued by the status-conscious millennial parent. [More]
Score: 5.5
This Year and Mild Top 4 Examples: 8,304 Total Clicks Date Range: Aug 14 - Dec 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers make their own paper advent calendars for the holidays
Implications - As brands continue to expand their advent countdown calendar offerings to include any number of goods, consumers are drawn to low-fuss, homemade versions that offer simplicity. Showcasing the common contemporary uses for paper crafting, the emergence of such projects in the mainstream highlights an interest in personalized, unbranded goods. This progression speaks to the consumer desire for authenticity during a typically consumerist season that is achieved through DIY projects and homespun holiday decor. [More]