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Score: 5.5
This Month and Mild Top 5 Examples: 1,395 Total Clicks Date Range: Jan 16 - Jan 17
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Safety features prevent common dangers associated with home appliances
Implications - As technology integrates into nearly every aspect of the home, the priorities of new families, particularly with regards to the safety of their loved ones, start to take precedence over mere convenience and ease. Smart appliances increasingly incorporate built-in safety features while older home electronics are being retrofitted with extra levels of precaution, offering peace of mind to anxious homeowners. [More]
Score: 7.7
This Quarter and Warm Top 4 Examples: 9,895 Total Clicks Date Range: Jan 16 - Dec 16
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Embroidery and stitching overrules minimalism as the mark of the modern home
Implications - Futuristic tech-driven home decor has increased in popularity in the digital age, breaking into the mainstream. As a divergent response, some consumers are seeking more warmth and implementing embroidery, soft textures, and homemade pieces into decor. Though this doesn't enhance home function or convenience the way a connected kitchen, for example, would, it does satisfy an emotional need. [More]
Score: 8
This Quarter and Hot Top 6 Examples: 8,927 Total Clicks Date Range: Mar 16 - Nov 16
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New technologies make 3D-printed foods increasingly accessible
Implications - The convergence between technology and experimental cuisine has led to fast-evolving revolution in the food world due to increasingly accessible 3D-printing. As once seemingly futuristic concepts continue to be realized, accessible products are now available for use by professionals and consumers alike. This shift demonstrates that despite widely reported apprehension, consumers are beginning to embrace a technological future of food both in and out of the home. [More]
Score: 7.4
This Quarter and Warm Top 5 Examples: 9,032 Total Clicks Date Range: Aug 16 - Nov 16
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Dual-purpose home decor products suit consumers with limited space
Implications - Whether for design or for function, dual-purpose decor items can be both useful and contribute to the ambiance of the home. These products appeal to consumers with limited space, but those who still want to create ambiance without sacrificing the quality of the products. With Millennials being very status-driven, yet more likely to rent an apartment than own a home, utilizing space with high-quality items that serve more than one purpose is ideal. [More]
Score: 6.9
This Quarter and Warm Top 5 Examples: 5,135 Total Clicks Date Range: Jul 16 - Oct 16
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Bedding products take on multi-functional forms to provide extra value
Implications - Extra attention to wellness and self-care has had a huge impact on categories such as fitness and food, but as consumers are shifting toward a more holistic approach to health, this focus is spreading to adjacent categories as well, including home goods. In this case, we're seeing consumers show an interest in bedding that, through specialized design, provide health benefits such as enhanced sleep. [More]
Score: 7.4
This Quarter and Warm Top 5 Examples: 23,195 Total Clicks Date Range: Oct 14 - Oct 16
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Portable, casual furniture gets a modern upgrade
Implications - Providing consumers with flexible, comfortable furnishing options, the classic bean bag is getting a modernized update to suit the needs of today's consumer. Whether upleveled by multi-functional design or an updated aesthetic, this fresh take appeals to consumers' desire for modernized familiarity. [More]
Score: 6.7
This Year and Warm Top 4 Examples: 6,956 Total Clicks Date Range: Jun 15 - Oct 16
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Homeowners are purchasing condensed appliances to simplify cooking
Implications - As connected homes devices become increasingly prevalent, their use becomes more specific. Connected kitchen appliances are shifting towards streamlining the cooking process to hone in on the most mundane parts of the consumer lifestyle. This speaks to the need for consumers to maximize the simplicity of smart technology by using it to enhance quality of life, as opposed to using it for simple convenience. [More]
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Score: 6.5
This Year and Warm Top 6 Examples: 7,062 Total Clicks Date Range: Jan 15 - Aug 16
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Nostalgic scents create instantly inviting homes
Implications - Seeking simple solutions to create warm, welcoming homes, savvy time-constrained hosts are opting for scented candles that fully immerse guests in nostalgia-inducing aromas. Acknowledging the inherent aromatherapy applications, brands are releasing highly specific scents that promise to spark positive memories and create relaxing environments without the need for much time or expense, perfectly suiting the needs of the modern homemaker. [More]
Score: 6.3
This Year and Warm Top 5 Examples: 10,483 Total Clicks Date Range: May 15 - Aug 16
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Smaller pieces of the home incorporate a more modern aesthetic
Implications - In the age of global sharing, consumers see product consumption as a reflection of their personal brand. As a result, even home appliances -- specifically those that allow customization of the home, such as scent diffusers -- are incorporating a more Instagram-friendly aesthetic. This specific aesthetic includes more sleek, minimalist, delicate design. [More]
Score: 5.7
This Year and Mild Top 4 Examples: 3,769 Total Clicks Date Range: Aug 15 - Sep 16
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Home appliances assist in setting a holistic ambiance in the home
Implications - Aromatherapy-based appliances typically tend toward singular purpose, scent-based items; however, in the digital age of 360-degree curation, consumers are seeking more holistically useful appliances. As a result, aromatherapy home appliances are incorporating multiple features, giving consumers control of their full surroundings in the home. [More]