The Politics App From Vocativ Lets You Swipe Left or Right on Issues

By: Alyson Wyers - Oct 15, 2014
References: vocativ & fastcoexist
This politics app describes itself as the "Tinder for Politics." Developed by online publication Vocativ, Votr was created to get millennial smartphone readers more involved in American politics.

The app asks users straightforward questions about their political orientation, but the answers only come in emoji form. Depending on the user's preferences, he or she will be matched up with some of the 161 Senate candidates. The timing of the politics app is ideal given midterm elections coming up in November. The mobile and web app is also intended to stimulate discussion.

In addition to getting people to swipe left or right on political issues, the data accumulated from Votr offers Vocativ CEO Scott Cohen and his team more story ideas. For example, Cohen notes "We see that our audience is keenly interested in environment, reproductive rights, marriage equality."