Category
Tech
Adaptive Handsets
Trend cluster
Category
Upscale
Re-purposed
Upcycled fashion shifts toward more upscale tastes and aesthetics.
5.1
Trend score
Trend
What is the Upscale Re-purposed trend?
Upscale Re-purposed: As consumer demand for sustainability continues to grow, designer fashion labels are turning to unconventional up-cycling tactics to convey awareness. Re-purposing used materials and fabrics into runway-ready designs, these products not only reflect the growing use of sustainable tactics among big name brands, but they also showcase a shift toward more aesthetically refined eco-friendly products.
Trend themes
Themes within the Upscale Re-purposed trend
Three behaviours holding the trend together01
Upcycling and Re-purposing
Sustainable fashion brands using unconventional upcycling techniques such as using industrial materials for creating clothing, shoes & accessories.
02
Recycling and Reducing Waste
Innovative fashion companies are recycling waste materials such as plastic bottles, finishing nets, used tires and using them in the creation of new clothing products.
03
Eco-friendly Activewear and Accessories
Brands are producing eco-friendly activewear using recycled water bottles that are transformed into fibers for weaving. The clothing is then made in a process aimed at reducing carbon emissions.
Industry implications
What the Upscale Re-purposed trend means for industry
Where the trend changes the playbookFor
Apparel and Fashion Industry
Designers and retailers are incorporating upcycled and recycled materials as a part of their sustainable product offerings in the apparel and fashion industry.
For
Sustainable Fashion Industry
The increasing demand for sustainability in fashion has led to the growth of a sustainable fashion industry that produces eco-friendly clothing with reduced carbon footprint and waste.
For
Sustainable Textile Industry
Innovations focused on sustainably producing textile fibers and fabrics using recycled materials by reducing the discharge of wastewater and preserving ecological balance.
Workshop question
How can your brand offer support to environmentally friendly causes?
Trend signals
Trend signals for Upscale Re-purposed
Trend score 5.1 out of 10, from popularity 72%, activity 71%, freshness 8%.
Popularity72%
Activity71%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Upscale Re-purposed trend
6 featured examples from Aug 11, 2015 to Jan 12, 2016CategoryFashion
Upcycled Silken Sneakers
These 'What the Versace' Shoes are Made from a Pair of Patterned Pants
Disruptive innovation opportunity: Embrace sustainability by incorporating upcycled fashion into the product offerings.
CategoryEco
Upcycled Industrial Apparel
This Chic Australian Clothing Line is Made with Repurposed Materials
Integrate sustainable practices into the fashion industry by incorporating upcycled materials into designs.
CategoryEco
Psychedelic Eco-Friendly Activewear
teeki Yoga Gear is Crafted from Recycled Water Bottles
The fashion industry has the opportunity to reduce waste by incorporating recycled materials into their products and meeting the demands of consumers who value sustainability.
CategoryEco
Recycled Couture Collections
This 'Waste2Wear' Fashion Line is Made from 100% Recycled PET Bottles
The Couture Light collection and the use of Waste2Wear fabrics presents opportunities for fashion brands to incorporate sustainable materials to reduce textile waste.
CategoryEco
Upcycled Fast Fashion Lines
This H&M Fashion Collection is Made Out of Recycled Apparel
Disruptive innovation opportunity to incorporate upcycled materials and eco-friendly practices in the fast fashion industry.
CategorySocial Good
Upcycled Plastic Bottle Parkas
These Eco-Friendly Jackets are Made Out of Discarded Materials
The fashion industry can leverage the trend of using recycled materials to create innovative and eco-friendly products, such as parkas made from upcycled plastic bottles.
