The latest Aerie commercial is making headlines for showcasing size 12 'curve' model Barbie Ferreira. In keeping with the brand's ongoing #AerieREAL campaign, the latest ad features a un-photoshopped model embracing her natural beauty.
The new Aerie commercial is a video teaser for the #AerieREAL ads that star Ferreira sporting the brand's lingerie and swimwear. As a preface to the upcoming ads, the video reveals an interview with Ferreira on her thoughts on body image, photoshop and some of the unrealistic beauty standards that women are held to. Ferreira answers each of these questions while lounging around in some of the brand's bright and colorful swimwear.
Ferreira's unapologetic stance on embracing natural beauty is sure to appeal to consumers who are interested in seeing more diverse ad campaigns.
Unapologetic Underwear Campaigns
More Stats +/-
Sultry Plus-Size Campaigns
Unretouched Underwear Campaigns
Male Body-Positive Ads
Inclusive Lingerie Campaigns