These Detailed Graphics Reveal Just How Much Time We Spend Online

By: Charlotte Joyce Kidd - Oct 22, 2015
References: michaelwolf & businessinsider
At the Wall Street Journal's 2015 conference, career businessman Michael Wolf offered these important illustrations of consumer media behavior and what this means for the future of technology.

Some of the statistics revealed in these infographics are truly surprising. For example, over the course of a day, the average American spends more time on tech and media than they do sleeping. Analysis of media behavior also shows that successful billion-dollar businesses can be built on just seconds of a consumer's daily attention span: the average visitor to Vice magazine only spends 16 seconds per day on the site, while BuzzFeed captures just 36 seconds of its average reader's time.

Media behavior shapes the landscape of business today. These infographics lay out some important insights into how and where media consumers spend their time and money, and what this means for the industry.