Chevrolet Teases the Cruze with a Cryptic All-Emoji Release

By: Laura McQuarrie - Jun 22, 2015
References: media.chevrolet & chevygoesemoji
Sometimes, an emoji message just says it best. Now that emojis are being called the most fast-spreading universal language, it's no surprise that Chevrolet is tapping into one of the most popular ways for Millennials to converse with one another.

In order to celebrate the reveal of the 2016 Cruze, the brand created a release that swaps letter characters for emojis. Emoji addicts will likely have no trouble beginning to decipher what the message means, but for others, Chevy will be releasing a decoder to help make sense of the picture message.

Along with this automotive brand, McDonald's, Domino's, Burger King and numerous fashion retailers are tapping into the power of using emojis for marketing to a young audience.