Holiday Inn Express Turns Morning Meal Items into a Visual Language

By: Misel Saban - Nov 25, 2015
References: ihg & brandchannel
Hotel chain Holiday Inn Express recently has put together a breakfast emoji keyboard dubbed BREAKFA-moji that allows mobile users to download visual graphics of various morning meal items redesigned as cartoon characters. The emojis can be implemented directly onto any smartphone keyboard to be used in conversation.

Hotels are often known for having continental breakfasts making an exclusively breakfast-themed set of emojis very relevant. Holiday Inn Express designed 25 featured graphics that include items such as muffins, bananas, bagels, egg, toast and pancakes dancing around with tiny arms, legs, eyes and even sunglasses. The breakfast keyboard is available for download on Google Play and iTunes that can then be easily set as a language in the messaging app. The marketing campaign is also introduced by comedic actor Rob Riggle.