Marmite's Limited Edition Products Honor Summer Love and Summer Hate

By: Laura McQuarrie - Jul 3, 2015
References: marmite & marketingmagazine
As a brand that knows it produces polarizing products that people either love or hate, Marmite created two fitting limited edition products for the summer. The two new Marmite jars are branded either as the 'Summer of Love' or 'Summer of Hate,' conveying that the extra light summery formula is either "lovely" or "loathesome."

The two spread jars make references back to the time of Woodstock and the summer of love way back in 1967, complete with flower power imagery and colorful umbrella graphics.

In an attempt to encourage people to love more than they hate, the brand will only be introducing 94 Marmite Summer of Hate jars across the UK—one jar for each day until the summer season is officially over.