Smashbox's Shapely Custom Lipsticks are Printed Directly onto Mirrors
Laura McQuarrie — November 2, 2016 — Fashion
References: smashbox & refinery29
In celebration of its #BeLegendary lipstick collection launch, which involves the release of 120 shades, Smashbox let consumers create a custom lipstick with 3D printing.
Fans of the brand were invited to try their hand at the #BeLegendary 120 Lipstick Matching Game online and select their favorite shade. From there, they received a code that would allow them to redeem a free 3D-printed lipstick with any purchase made.
To create their personalized Smashbox lipstick, consumers were able to choose hearts, stars, signatures and more to be applied as a print on a mirror compact. To apply the lipstick, the product can be transferred with a brush or one's fingers. The fact that these lip cosmetics are printed directly onto a mirror in unique shapes could mean that 3D printing has the ability to absolutely revolutionize the way makeup is packaged and presented to consumers.
Fans of the brand were invited to try their hand at the #BeLegendary 120 Lipstick Matching Game online and select their favorite shade. From there, they received a code that would allow them to redeem a free 3D-printed lipstick with any purchase made.
To create their personalized Smashbox lipstick, consumers were able to choose hearts, stars, signatures and more to be applied as a print on a mirror compact. To apply the lipstick, the product can be transferred with a brush or one's fingers. The fact that these lip cosmetics are printed directly onto a mirror in unique shapes could mean that 3D printing has the ability to absolutely revolutionize the way makeup is packaged and presented to consumers.
Trend Themes
1. Personalized 3D Printing - The ability to 3D print personalized lipsticks with unique shapes and designs presents an opportunity for customization in the beauty industry.
2. Direct-to-product Printing - Printing lipsticks directly onto mirrors suggests a disruptive innovation in packaging, allowing for innovative and customizable product presentation.
3. Interactive Product Selection - Using online interactive games to match lipstick shades and redeem 3D-printed products opens up possibilities for engaging and interactive shopping experiences in the beauty industry.
Industry Implications
1. Beauty and Cosmetics - The use of 3D printing technology to create personalized lipsticks has the potential to disrupt the beauty industry by offering unique and customizable products.
2. Packaging - Direct-to-product printing of lipsticks onto mirrors could disrupt traditional packaging methods by offering innovative and eye-catching presentation.
3. E-commerce - Using online games and interactive experiences to select and redeem 3D-printed products creates opportunities to enhance the online shopping experience and engage customers in new ways.
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