Macho Snacking

Snack foods turn to overtly masculine aesthetics for gender-targeted appeal

Implications - Seeking to capture the attention of male consumers, brands are turning to overtly masculine aesthetics for appeal. Referencing elements like body strength and facial hair, brands are using blunt marketing tactics to not only attract male consumers, but also change the way traditionally female-targeted products are viewed.
SCORE: 6.1
This Year and Warm Top 6 Examples: 18,223 Total Clicks Feb 13 - Apr 16
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Consumer Insight Topics: LifestyleFood
Manly Vegetarian Packaging - BUTCH's Packaging for Men Champions Manly Non-Meat Eaters
SCORE: 6.5
Hot 8,247 Clicks Pub: Dec 2, 14
Manly Vegetarian Packaging
BUTCH's Packaging for Men Champions Manly Non-Meat Eaters
A quick look at this packaging for men might have you thinking that there are some real meat products inside, until you take note of BUTCH’s slogan: “Real Men. Mock Meat.” The... [More]
Healthy Man Meals - Stouffer's 'Fit Kitchen' Appeals to Guys with Protein-Rich Frozen Foods
SCORE: 5.4
Hot 1,892 Clicks Pub: Jun 23, 15
Healthy Man Meals
Stouffer's 'Fit Kitchen' Appeals to Guys with Protein-Rich Frozen Foods
Many convenient health-conscious food products are branded with dieting women in mind, but Stouffer’s launched Fit Kitchen as a way to appease men who felt that they were lacking hearty,... [More]
Masculine Snack Branding - Manfood's Food for Guys Satisfies a Void with Crisp, Chunky Snacks
SCORE: 4.8
Warm 4,173 Clicks Pub: Aug 28, 14
Masculine Snack Branding
Manfood's Food for Guys Satisfies a Void with Crisp, Chunky Snacks
After being extremely dissatisfied with finding bland, mushy snacks on the market, Andre Dang decided to develop Manfoods, a line of food for guys that has a satisfying crunch and crispness to it.... [More]
Masculine Brogurt Treats - Powerful Yogurt Targets Manly Men Who Want to Find Their Inner Abs
SCORE: 5.3
Warm 2,768 Clicks Pub: Feb 27, 13
Masculine Brogurt Treats
Powerful Yogurt Targets Manly Men Who Want to Find Their Inner Abs
At first Powerful Yogurt appears to be part of some Saturday Night Live skit. Nevertheless, this food item is all too real. Powerful Yogurt addresses the fact that almost all yogurt companies target... [More]
Bearded Organic Bars - The Bearded Brothers Create Gluten-Free Energy Bars with Great Taste
SCORE: 3.8
Mild 681 Clicks Pub: Dec 16, 14
Bearded Organic Bars
The Bearded Brothers Create Gluten-Free Energy Bars with Great Taste
The Bearded Brothers is a healthy snack food company run by—you guessed it—two bearded brothers who hail from Austin, Texas. The brothers pride themselves on creating organic, vegan... [More]
Masculine Frozen Meals - These Frozen Ready Meals Are Part Of the Men's Health Kitchen Range
SCORE: 4.7
This Year and Mild 462 Clicks Pub: Apr 6, 16
Masculine Frozen Meals
These Frozen Ready Meals Are Part Of the Men's Health Kitchen Range
Kerry Group has announced a brand new range of frozen ready meals, as part of a collaboration with Men’s Health magazine in the UK, that are targeted towards health-conscious men who are short... [More]