Hyper-Niche Broadcast

Radio shows move beyond mainstream content to satiate individual interests

Implications - Seeking to enhance viewer loyalty, radio stations are moving away from mainstream content and tailoring programming toward more niche, individual interests. Providing on-air material related to environmental causes and pet care, radio shows are seeking to create a personal connection with consumers, using unexpected content to foster a more engaging consumer experience.
SCORE: 2.6
Untested Top 4 Examples: 2,572 Total Clicks Jun 13 - Dec 14
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DEMOGRAPHICS
Consumer Insight Topics: Art & DesignWorldModernRegionalEco
Vocal Response Radio Advertising - XAPPmedia Runs Interactive Radio Ads With Audio-Based Asks
SCORE: 2.3
Untested 800 Clicks Pub: Oct 16, 14
Vocal Response Radio Advertising
XAPPmedia Runs Interactive Radio Ads With Audio-Based Asks
Some mediums are built for more engaging advertising than others, so one company is making interactive radio ads. XAPPmedia is a platform that aims to turn online radio advertisements into more of a... [More]
Dog Radio Stations - Pedigree's K9FM is a Radio Station with Canine-Friendly Content
SCORE: 3
Untested 474 Clicks Pub: Sep 30, 14
Dog Radio Stations
Pedigree's K9FM is a Radio Station with Canine-Friendly Content
It’s often said that pet owners should leave the radio on for their dogs when they leave the house, and Pedigree’s dog radio station is far more appealing than human radio. K9FM was... [More]
Indie Podcast Collectives - The PRX's Revolutionary Radiotopia Public Radio Network is Story-Driven
SCORE: 2.3
Untested 925 Clicks Pub: Oct 30, 14
Indie Podcast Collectives
The PRX's Revolutionary Radiotopia Public Radio Network is Story-Driven
This collective of storytelling radio shows has a goal of being “a new kind of public radio.” Currently seeking finances on crowdfunding platform Kickstarter, Radiotopia from PRX is... [More]
Covert Wilderness Radio Shows - 'The Dark Outside FM' Show Plays One-Use Music in the Wild
SCORE: 1.9
Untested 373 Clicks Pub: Jun 26, 13
Covert Wilderness Radio Shows
'The Dark Outside FM' Show Plays One-Use Music in the Wild
Playing never-before heard music only once in the middle of nowhere, ‘The Dark Outside FM’ project hopes to reconnect people with nature. Artists Stuart McLean, Robbie Coleman and Jo... [More]