Fashionable Functionality

Materials for active lifestyles become a mainstay in the industry

Implications - Brands are changing the game with multi-functional garments made with fabrics typically designed specifically for active lifestyles. Utilizing natural and synthetic fibers, and offering comfort in garments where it wasn't previously a priority, these innovations satisfy a need for versatile goods with health and lifestyle in mind.
SCORE: 5.1
Warm Top 6 Examples: 33,883 Total Clicks Sep 13 - Dec 14
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DEMOGRAPHICS
Consumer Insight Topics: TechFashionLifestyleSportsHealth
Sophisticated Cycling Apparel - The LUNIS Apollo Pants Marry Fashion with Rugged Versatility
SCORE: 6.7
V. Hot 10,925 Clicks Pub: Feb 28, 14
Sophisticated Cycling Apparel
The LUNIS Apollo Pants Marry Fashion with Rugged Versatility
One of the biggest problems with cycling apparel is that it looks like cycling apparel, which is a nonissue with the LUNIS Apollo Pants that can easily pass as contemporarily stylish slacks. Made... [More]
Day-to-Night Workout Apparel - Lululemon Workout Clothes Release a Line Appropriate for Happy Hour
SCORE: 5.5
Hot 9,548 Clicks Pub: Mar 21, 14
Day-to-Night Workout Apparel
Lululemon Workout Clothes Release a Line Appropriate for Happy Hour
It is no surprise that Lululemon workout clothes are extremely popular. The Lululemon &go; line is taking your gym attire to the next level. The active clothing line is launching a new line which... [More]
Bike-Friendly Officewear - The Commuter Suit by Parker Dusseau Focuses on Movement
SCORE: 4.9
Warm 9,121 Clicks Pub: Dec 23, 13
Bike-Friendly Officewear
The Commuter Suit by Parker Dusseau Focuses on Movement
Riding bicycles to work is becoming a much more popular form of transportation because it avoids a lot of hassles including traffic jams and sardine subway rides; the Commuter Suit addresses this... [More]
Athlete-Inspired Dress Shirts - Mizzen+Main by Kevin Lavelle Guards Against Pit Stains and Wrinkles
SCORE: 4.1
Warm 3,150 Clicks Pub: Sep 24, 13
Athlete-Inspired Dress Shirts
Mizzen+Main by Kevin Lavelle Guards Against Pit Stains and Wrinkles
While it is exciting that there are always so many innovative advancements when it comes to active wear, Mizzen+Main by Kevin Lavelle shows that another collection of apparel could use the same... [More]
Bison Wool Socks - The Ultimate American Sock Uses Soft & Durable Bison Down
SCORE: 4.2
Untested 725 Clicks Pub: Nov 26, 14
Bison Wool Socks
The Ultimate American Sock Uses Soft & Durable Bison Down
The Ultimate American Sock is a high-quality bison down and merino wool sock created by United By Blue, an outdoor lifestyle apparel company that strives to fuse high-quality products with socially... [More]
Workout-Monitoring Sportswear - The Ralph Lauren Polo Tech Shirt Monitors Physiological Info
SCORE: 3.7
Untested 414 Clicks Pub: Aug 27, 14
Workout-Monitoring Sportswear
The Ralph Lauren Polo Tech Shirt Monitors Physiological Info
Ralph Lauren will soon be launching its cutting-edge Polo Tech shirt, that will monitor the biological and physiological information of its wearer. The shirt, which was developed in partnership with... [More]