Trend cluster
Category

Social
Kitchen

Elements of entertainment are added to kitchen devices for peer engagement.

Cooking USB SpeakersDuo-Sided Tablet BlocksCulinary Mobile StandsSmart Connected Kitchen Speakers

What's Happening

What is the Social Kitchen trend?

Social Kitchen: Adding an element of entertainment to household chores, consumers are turning to engaging kitchenware devices for communal appeal. Making traditionally solitary experiences more inviting, musical contraptions and digital devices help add an element of novelty and peer-to-peer engagement. This reflects a turn toward more interactive methods of day-to-day routine.

Trend themes

Themes within the Social Kitchen trend

Three behaviours holding the trend together
01

Interactive Kitchenware

Consumers are turning to engaging kitchenware devices for communal appeal, making traditionally solitary experiences more inviting with an element of entertainment.

02

Smart Kitchen Speakers

The Triby device is a nifty smart kitchen speaker that amplifies household communication as well as connectivity to popular platforms such as music streaming and Bluetooth to make listening to music, taking calls and cooking a seamless experience.

03

Kitchen Mobile Device Stands

Cooklet is a mobile device stand that takes inspiration from cooking utensils and offers a unique storage feature, which is great for small spaces.

Industry implications

What the Social Kitchen trend means for industry

Where the trend changes the playbook
For

Smart Home Appliances

Companies can explore creating more kitchen appliances that offer entertainment, music streaming, and Bluetooth connectivity, which would create opportunities for enhancing customer engagement.

For

Kitchen Gadgets

As consumers seek novelty and peer-to-peer engagement in day-to-day kitchen experiences, there is an opportunity for companies to innovate and design interactive kitchen gadgets that offer socialization and entertainment.

For

Product Design

Considering the vertical reorientation of wood grain in butcher block designs such as iBlocks, designers can explore using this innovative approach to creating durable materials in other products, such as plates, cups, and other kitchen utensils.

Trend signals

Trend signals for Social Kitchen

Trend score 4.3 out of 10, from popularity 56%, activity 66%, freshness 8%.

Popularity56%
Activity66%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific