Category
Marketing
Fan Immersion
Trend cluster
Category
Dronevertising
Brands utilize the technology for enhanced interactive marketing approaches.
3.7
Trend score
Trend
What is the Dronevertising trend?
Dronevertising: As consumers become accustomed to traditional marketing techniques, brands are beginning to incorporate drone technology for a more interactive experience. The rise of drone-based advertising appeals to consumers through interactivity, while allowing brands to expand boundaries with respect to where marketing can take place.
Trend themes
Themes within the Dronevertising trend
Three behaviours holding the trend together01
Drone-based advertising
Using drones for advertising creates more interactivity and offers new opportunities for marketing
02
Interactive video games
Creating branded video games that are immersive and interactive makes for improved engagement with audiences
03
Drone-shaped marketing
Producing drones that are shaped like branded items is an innovative way to increase customer interest and engagement
Industry implications
What the Dronevertising trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Brands can use new drone advertising opportunities to create engaging and immersive experiences for customers
For
Consumer Goods
Consumer goods can be marketed directly to customers via drone delivery or drone-shaped marketing campaigns
For
Technology
Advancements in drone technology offer new opportunities for various industries to consider disrupting existing business models
Trend signals
Trend signals for Dronevertising
Trend score 3.7 out of 10, from popularity 68%, activity 34%, freshness 8%.
Popularity68%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Dronevertising trend
7 featured examples from Jul 28, 2014 to Jul 9, 2016CategoryMarketing
Bird-Shaped Sunscreen Dispensers
This Remote-Controlled Robotic Bird Provides Nivea Sun Protection
The beauty and skincare industry can explore the development of robotic sunscreen dispensers to enhance their product offerings and customer experience.
CategoryTech
Cider Delivery Drones
This Cider Producer is Designing a Drone That is Shaped Like a Flying Pig
Introducing drone delivery in the food and beverage industry can revolutionize the way customers receive their orders.
CategoryLifestyle
Flower Delivery Drones
This Flower Marketing Stunt Involves a Romantic UAV
Opportunity to leverage drones as a creative and attention-grabbing marketing strategy.
CategoryMarketing
Aerial Dronevertising
Wokker's Ad-Carrying Drones Takes Aerial Advertising to New Heights
The advertising industry can benefit from dronevertising by creating innovative and captivating aerial campaigns for their clients.
CategoryTech
Friendly Drone Campaigns
Kirin's Beer Commercial Shows How You Can Meet a Bird-Shaped Drone
The technology industry can explore the development of innovative drone designs for various purposes.
CategoryTech
Drone-Mounted Billboards
Skye Aero Wants To Use Drone Billboards to Revolutionize Advertising
Disruptive innovation opportunities in the advertising industry by incorporating drone billboards to create interactive and engaging experiences for audiences.
CategoryTech
360-Degree Advergames
Turkish Airlines' 'WingoFlies' is the First-Ever 360 YouTube Video Game
The travel and tourism industry can leverage 360-degree advertising and immersive games to attract potential customers and enhance their travel experiences.
