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Dronevertising

Brands utilize the technology for enhanced interactive marketing approaches

Implications - As consumers become accustomed to traditional marketing techniques, brands are beginning to incorporate drone technology for a more interactive experience. The rise of drone-based advertising appeals to consumers through interactivity, while allowing brands to expand boundaries with respect to where marketing can take place.
Trend Themes
1. Drone-based Advertising - Using drones for advertising creates more interactivity and offers new opportunities for marketing
2. Interactive Video Games - Creating branded video games that are immersive and interactive makes for improved engagement with audiences
3. Drone-shaped Marketing - Producing drones that are shaped like branded items is an innovative way to increase customer interest and engagement
Industry Implications
1. Marketing and Advertising - Brands can use new drone advertising opportunities to create engaging and immersive experiences for customers
2. Consumer Goods - Consumer goods can be marketed directly to customers via drone delivery or drone-shaped marketing campaigns
3. Technology - Advancements in drone technology offer new opportunities for various industries to consider disrupting existing business models
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 57 Examples:
181,307 Total Clicks
Date Range:
Jul 14 — Jul 16
Trending:
Mild

Featured Examples

Bird-Shaped Sunscreen Dispensers
Bird-Shaped Sunscreen Dispensers
This Remote-Controlled Robotic Bird Provides Nivea Sun Protection
‘Care from the Air’ introduces an unconventional and unexpected way for people at the beach to receive Nivea sun protection. A remote-controlled robotic seagull drone was flown across... MORE
Cider Delivery Drones
Cider Delivery Drones
This Cider Producer is Designing a Drone That is Shaped Like a Flying Pig
The British cider producer ‘Orchard Pig’ is designing a delivery drone that is shaped like a flying pig. As drone technology becomes more accessible, many brands are looking for ways to... MORE
play_circle_filled Flower Delivery Drones
Flower Delivery Drones
This Flower Marketing Stunt Involves a Romantic UAV
In order to help people spread the love on Valentine’s Day, this romantic flower marketing stunt was set up by Funnyhowflowersdothat.co.uk. Just as there have been drones used to carry... MORE
play_circle_filled Aerial Dronevertising
Aerial Dronevertising
Wokker's Ad-Carrying Drones Takes Aerial Advertising to New Heights
It’s not uncommon to have to crane your head skywards to see some advertisements that are posted way up high, or occasionally see a plane making use of aerial advertising, but Wokker’s &#... MORE
Friendly Drone Campaigns
Friendly Drone Campaigns
Kirin's Beer Commercial Shows How You Can Meet a Bird-Shaped Drone
This beer commercial for Kirin’s Off White features a variety of bird-shaped drones flying throughout Japan, which is tied to an actual campaign where you can have one of the pidgeon drones... MORE
play_circle_filled Drone-Mounted Billboards
Drone-Mounted Billboards
Skye Aero Wants To Use Drone Billboards to Revolutionize Advertising
A Swiss firm by the name of Skye Aero is bidding to completely revolutionize advertising by making use of drone billboards. The company’s vision involves building massive 10-foot helium... MORE
play_circle_filled 360-Degree Advergames
360-Degree Advergames
Turkish Airlines' 'WingoFlies' is the First-Ever 360 YouTube Video Game
With the rise of virtual reality viewing, the public has become fairly familiar with the 360 YouTube video format. Music artists, video game designers and advertisers alike have all been quick to... MORE

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