While it is exciting that there are always so many innovative advancements when it comes to active wear, Mizzen+Main by Kevin Lavelle shows that another collection of apparel could use the same amount of attention. Considering how often dress shirts are worn compared to athletic ones, it is surprising that the staple hasn't been improved years ago.
Combining the technology found in active wear with the clean look of a great dress shirt, Mizzen+Main by Kevin Lavelle was born. As written on Fast Company Co, the shirts "are semi-porous to facilitate stretching, they’re moisture wicking, they can stretch in four directions, and they’re wrinkle-free." Yet there is nothing in their look to suggest this level of sophisticated performance. Instead, the shirts look like traditional dress shirts.
Stats for Athlete-Inspired Dress Shirts
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Research: 3,118 clicks in 135 w
Interest: 2.3 minutes
Concept: Mizzen+Main By Kevin Lavelle
Related: 78 examples / 60 photos
Segment: Males, 12-55+
Comparison Set: 29 similar articles, including: multipurpose dress shirts, seaside militant lookbooks, and sweat-free oxford shirts.
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