Consumers encourage those around them to create their own presents with kits
Implications - Instead of DIYing a gift for someone, consumers are taking the reverse approach by giving elaborate kits as presents. This collaboration-focused movement fosters a more intimate experience for all those involved to deliver an interactive, tangible product that's more appealing than a pre-made item.
Trend Themes
1. Collaborative DIY - The movement of fostering a more intimate experience through an interactive, tangible product, is influencing consumers to gift elaborate kits as presents.
2. Subscription Boxes - The notion of keeping consumers interested, challenged, and anticipating a package in the mail every month is influencing businesses to create subscription models that offer versatile products for everyone.
3. Homegrown Products - Growing your own produce at the comfort of your own home is becoming more popular amongst individuals who prefer to know where their food comes from.
Industry Implications
1. Gifts & Kits - Companies can capitalize on the popularity of elaborate kits as presents, allowing consumers the opportunity to participate in creating a more intimate experience.
2. Education and Children - Providing a service that offers a fun and interactive learning experience for kids that is built on a consequence of having fun, while also keeping their attention in the long run is a benefit for both kids and parents.
3. Tourism and Adventure - Incorporating a DIY aspect to adventure or tourism would make it more appealing to consumers who enjoy the idea of a more hands-on approach to things and offer a unique approach to traveling and experiencing new things.
4 Featured, 36 Examples:
243,468 Total Clicks
Date Range:
Nov 14 — Nov 15
Trending:
Warm
Consumer Insight Topics:
