Perfection Spoofing

Beauty in the fashion industry is mocked through tongue-in-cheek themes

Implications - Being able to relate to brand imagery ranks high for consumers, which is an issue that some brands are cleverly addressing through perfection spoofing. Particularly prevalent in the fashion industry, this shift towards mocking beauty standards creates a more approachable atmosphere for consumers seeking acceptance.
SCORE: 5.9
Warm Top 6 Examples: 71,636 Total Clicks Nov 13 - Dec 14
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Urban Streetwear Barbie Fashion - The Moschino Spring Collection is Full of Exaggerated Girliness
SCORE: 7.3
Viral 25,450 Clicks Pub: Sep 20, 14
Urban Streetwear Barbie Fashion
The Moschino Spring Collection is Full of Exaggerated Girliness
The runway show for the latest Moschino Spring Collection started with a cheerful greeting, ‘Hiya Barbie!’ And with that everyone was instantly aware of the inspiration behind the... [More]
Stepford Wife Lingerie Shoots - The Agent Provocateur Spring 2014 Has Retro Lingerie Style
SCORE: 6.6
Viral 30,605 Clicks Pub: Jan 23, 14
Stepford Wife Lingerie Shoots
The Agent Provocateur Spring 2014 Has Retro Lingerie Style
British lingerie brand Agent Provocateur is best known for its kinky modern looks, not the retro lingerie styles that have become so common in the past few years. For its Spring 2014 collection,... [More]
Surreal Mannequin-Like Photography - Aneta Kowalczyk Used Her Vision of the World to Create 'Dolls'
SCORE: 6.6
V. Hot 6,228 Clicks Pub: Apr 3, 14
Surreal Mannequin-Like Photography
Aneta Kowalczyk Used Her Vision of the World to Create 'Dolls'
This incredible series by Aneta Kowalczyk features a model that looks exactly like a doll. It’s hard to tell if she’s real or plastic from the makeup on her face, the oversized props and... [More]
Designer Barbie Editorials - The Vogue Paris Panoplies Fashion Story is All Dolled Up
SCORE: 6.5
Hot 4,478 Clicks Pub: Dec 2, 14
Designer Barbie Editorials
The Vogue Paris Panoplies Fashion Story is All Dolled Up
Magdalena Frackowiak and Elisabeth Erm star in ‘Panoplies’, a designer Barbie editorial that is captured for the pages of Vogue Paris. The top models are lensed by legendary photographer... [More]
Eccentric Doll-Like Editorials - The Dazed & Confused Korea Photoshoot is Surreal
SCORE: 4.7
Warm 3,920 Clicks Pub: Jan 20, 14
Eccentric Doll-Like Editorials
The Dazed & Confused Korea January 2014 Photoshoot is Surreal
Appropriately titled ‘The Doll House,’ the Dazed & Confused Korea January 2014 editorial has a lifeless quality that has nothing to do with the fashion on hand. Instead, models Liu Xu,... [More]
Barbie-Like Bridal Editorials - The V Magazine 'Cruise to the Alter' Photoshoot is Very Feminine
SCORE: 2.3
Untested 955 Clicks Pub: Nov 14, 13
Barbie-Like Bridal Editorials
The V Magazine 'Cruise to the Alter' Photoshoot is Very Feminine
Preparing for a wedding can be like living a childhood dream for some women, so the bridal looks showcased throughout the V Magazine ‘Cruise to the Alter’ editorial is not so far-fetched.... [More]