Category
Tech
Embedded Intelligence
Trend cluster
Category
Commonplace
Connectivity
The Internet of Things marks a shift towards a necessity for connectivity.
4.9
Trend score
Trend
What is the Commonplace Connectivity trend?
Commonplace Connectivity: Consumers prioritize convenience and automation in modern product design, which has accelerated the Internet of Things to new, unexpected levels. As connectivity transitions from ubiquitous to necessary for users, brands are integrating sensors and smart features to aid the shift towards completely connected lifestyles.
Trend themes
Themes within the Commonplace Connectivity trend
Three behaviours holding the trend together01
NFC Tracking Technology
Incorporating NFC technology throughout the production and distribution of products can give companies greater control and more robust data on how their goods move and are being used.
02
Integrating Sensors for Automation
As people demand simpler lifestyles, integrating sensors and smart features into existing products provides a unique opportunity for companies to accommodate their needs.
03
Wearable Connectivity
Wearables equipped with sensors are changing the way people interact with everyday objects and can be used to identify lost items, sense the presence of family members and improve the home automation experience.
Industry implications
What the Commonplace Connectivity trend means for industry
Where the trend changes the playbookFor
Consumer Electronics Industry
Technology companies can take advantage of NFC and Accelerator sensors to improve usability of home automation, beacons and wearable devices.
For
FMCG Industry
Fast-moving consumer goods industry can incorporate NFC tracking technology throughout production and distribution to give companies direct access to their target audiences with promotional campaigns and more targeted advertising.
For
Hospitality Industry
Hotels can use wearables and integrated automation sensors to improve overall experience and create unique differentiation to attract guest's attention.
Trend signals
Trend signals for Commonplace Connectivity
Trend score 4.9 out of 10, from popularity 73%, activity 66%, freshness 8%.
Popularity73%
Activity66%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Commonplace Connectivity trend
7 featured examples from Jul 15, 2014 to Feb 27, 2015CategoryBusiness
Wearable Adhesive Beacons
The Versatile Estimote Stickers Connect Everyday Objects to Smartphones
Wearable adhesive technology can disrupt the healthcare industry by enabling remote patient monitoring, accurate tracking of medication adherence, and efficient asset management.
CategoryTech
Connected Home Consoles
The Wink Relay Brings All Your Devices to One Interface for Ease
The Wink Relay presents disruptive innovation opportunities in the smart home technology industry by consolidating and streamlining device control.
CategoryTech
Smart Whiskey Bottles
The Johnnie Walker Blue Label Smart Whiskey Bottle Talks To Your Smartphone
Opportunity to integrate intelligent sensors in bottles to prevent theft and track movement for targeted promotions and advertising.
CategoryTech
Facial Recognition Doorbells
The Chui Offers Revolutionary Secure Access to One's Home
Chui's intelligent doorbell and facial recognition technology are disrupting the smart home technology industry, making our homes safer and more connected than ever.
CategoryLifestyle
Bluetooth Baking Dispensers
The PantryChic Ingredient Dispenser is Perfect For Lazy Bakers
Home appliance manufacturers can incorporate smart technology, like the PantryChic, into their appliances to create a more complete ecosystem of interconnected home devices.
CategoryEco
Internet-Connected Lightbulbs
Emberlight Allows You to Convert Regular Lightbulbs to Smart Bulbs
The smart home technology industry can leverage smart lightbulb adapters like Emberlight to offer cost-effective and convenient lighting solutions to consumers.
CategoryWorld
Interactive Accommodation Apps
MIT's Future Hotel Experience Makes the Marriott More Interactive
The hospitality industry can utilize interactive accommodation apps to enhance guest experiences and foster connections between guests.
