Category
Tech
Delegated Interfaces
Trend cluster
Category
Immersive
Audio
Heightening engagement, audio systems turn to experiential adaptations.
2.6
Trend score
Trend
What is the Immersive Audio trend?
Immersive Audio: Moving beyond the allure of sound quality, speakers and audio devices are turning to more experiential adaptations to heighten consumer engagement. Appealing to consumer senses with augmented visuals and interactive activities, brands are seeking to expand an often solitary experience into a much more social and communal activity.
Trend themes
Themes within the Immersive Audio trend
Three behaviours holding the trend together01
Experiential Adaptations
Brands are seeking to expand an often solitary experience into a much more social and communal activity by using augmented visuals and interactive activities.
02
Interactive Installations
Designers and marketers are creating interactive installations that engage multiple senses, creating a deeper connection to the audience.
03
Seamless Human-Computer Interaction
Various companies are aiming to make human-computer interactions more seamless and natural, with a focus on making devices that interact via natural conversations.
Industry implications
What the Immersive Audio trend means for industry
Where the trend changes the playbookFor
Audio Technology
The use of experiential adaptations in speaker and audio devices calls for innovative designs that captivate the senses beyond sound quality.
For
Event Marketing
Interactive installations in events are perfect for engaging the audience and creating a memorable experience for consumers.
For
Consumer Electronics
Creating devices that allow seamless interaction with humans and machines is becoming a trend, bringing about changes in how consumers expect to interact with technology in their homes and workplaces.
Trend signals
Trend signals for Immersive Audio
Trend score 2.6 out of 10, from popularity 42%, activity 28%, freshness 8%.
Popularity42%
Activity28%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Immersive Audio trend
6 featured examples from Jan 30, 2013 to Nov 5, 2015CategoryTech
Sci-Fi Computers
The Ubi Computer Takes Commands Via Natural Conversation
The Ubi computer's unique interaction method makes it a potential disruptor in the consumer electronics industry.
CategoryMarketing
Touch-Activated Talking Walls
This Wall Hosts an Interactive Audio Book Activated by Touch
Opportunity for publishing companies to create interactive audio books and enhance their offerings.
CategoryArt & Design
Music-Playing Lava Lamps
The Waves Bluetooth Speaker Generates Light Displays
Consumer electronics companies can develop smart speakers that offer customizable light displays to enhance the audio experience.
CategoryTech
Action Audio Microphones
The Wearpro Mic Captures Your Audio Perspective
The wearable microphone trend can disrupt the sports and adventure photography industry by providing more engaging multimedia content.
CategoryTech
Visualizing Cylindrical Stereos
The Hi-Tech Lop Jukebox Plays Pixelated Videos to Accompany Sound
The consumer electronics industry can explore opportunities to develop innovative audio towers with cutting-edge features like 360-degree visualizers and immersive sensory experie…
CategoryMarketing
Music-Streaming Drones
The Spotify PartyDrone Plays Personalized Music to Festival Goers
Companies in the music streaming industry can leverage drones to offer personalized music delivery and enhance user engagement.
