Immersive Audio

Heightening engagement, audio systems turn to experiential adaptations

Implications - Moving beyond the allure of sound quality, speakers and audio devices are turning to more experiential adaptations to heighten consumer engagement. Appealing to consumer senses with augmented visuals and interactive activities, brands are seeking to expand an often solitary experience into a much more social and communal activity.
SCORE: 4
Mild Top 6 Examples: 7,697 Total Clicks Jan 13 - Nov 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Sci-Fi Computers - The Ubi Computer Takes Commands Via Natural Conversation
SCORE: 3.9
Warm 2,751 Clicks Pub: Oct 17, 14
Sci-Fi Computers
The Ubi Computer Takes Commands Via Natural Conversation
The Ubi computer is a peculiar and futuristic computer that doesn’t use a keyboard or mouse and doesn’t even have a monitor, but rather interacts with its user via natural conversations,... [More]
Touch-Activated Talking Walls - This Wall Hosts an Interactive Audio Book Activated by Touch
SCORE: 4.2
Mild 1,061 Clicks Pub: Jul 9, 13
Touch-Activated Talking Walls
This Wall Hosts an Interactive Audio Book Activated by Touch
Parisian agency Marcel created an interactive audio book to celebrate the ‘Week of Eroticism’ at the ‘FNAC’ bookstore. The installation involved a wall with passages from... [More]
Music-Playing Lava Lamps - The Waves Bluetooth Speaker Generates Light Displays
SCORE: 2.2
Mild 2,006 Clicks Pub: Oct 15, 14
Music-Playing Lava Lamps
The Waves Bluetooth Speaker Generates Light Displays
Waves is a smart Bluetooth speaker that also functions as a modern version of the Lava Lamp. It was designed by designer Frank Cohen. This device can play music while flashing its LED lights in... [More]
Action Audio Microphones - The Wearpro Mic Captures Your Audio Perspective
SCORE: 3.8
Untested 99 Clicks Pub: Nov 5, 15
Action Audio Microphones
The Wearpro Mic Captures Your Audio Perspective
The Wearpro mic is a new device, offered by audio technology company Roland, that aims to make action video footage sound as intense as it looks. Many people these days have GoPros and other kinds... [More]
Visualizing Cylindrical Stereos - The Hi-Tech Lop Jukebox Plays Pixelated Videos to Accompany Sound
SCORE: 1.9
Untested 858 Clicks Pub: Jan 30, 13
Visualizing Cylindrical Stereos
The Hi-Tech Lop Jukebox Plays Pixelated Videos to Accompany Sound
The mesmerizing visualizer experience that you could watch on Windows Media Player has been appropriated by the Lop Jukebox. This is a cutting-edge audio tower that offers 360 degrees of screen to... [More]
Music-Streaming Drones - The Spotify PartyDrone Plays Personalized Music to Festival Goers
SCORE: 3.3
Untested 922 Clicks Pub: Oct 14, 14
Music-Streaming Drones
The Spotify PartyDrone Plays Personalized Music to Festival Goers
The Spotify PartyDrone is an ingenious drone that was used to deliver personalized music to festival attendees in Belgium. The drone was the brainchild of music streaming service Spotify and Belgian... [More]