Nutritional Prestige

Adding a sense of status, health brands adopt artistic packaging for allure

Implications - Trading in earthy aesthetics for artistic labeling, superfood brands are using refined visuals to help broaden market appeal. Elevating health foods like quinoa, hemp and wheat seeds with bold contemporary visual elements, brands are seeking to transform typically unappealing health foods into goods that convey status and sophistication.
SCORE: 4.4
Mild Top 6 Examples: 22,914 Total Clicks Jun 14 - Feb 15
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Consumer Insight Topics: MarketingLifestyleFoodHealthBranding
Elegant Bottle Branding - Leeds Juicery Relies on a Simple and Clean Design for a Healthy Spin
SCORE: 6.4
Hot 7,873 Clicks Pub: Feb 21, 15
Elegant Bottle Branding
Leeds Juicery Relies on a Simple and Clean Design for a Healthy Spin
The juicing industry is continuing to grow at a fast pace and for Leeds Juicery to stand out, it has embraced a clean and simple branding that allows its contents to stand out. By doing so, the... [More]
Illustrative Drink Packaging - Antidote's Juice Packaging Tells a Story for Its Unique Benefits
SCORE: 4.5
Warm 3,961 Clicks Pub: Jul 28, 14
Illustrative Drink Packaging
Antidote's Juice Packaging Tells a Story for Its Unique Benefits
Fresh, cold-pressed juice packaging has a look to it that is often very similar, but these designs for Antidote’s organic juices break free from that mold. The designs by Sargam Gupta feature... [More]
Grain-Focused Packaging - Harmonian by Mousegraphics Exudes Healthy Eating
SCORE: 4.1
Warm 3,041 Clicks Pub: Jun 3, 14
Grain-Focused Packaging
Harmonian by Mousegraphics Exudes Healthy Eating
Harmonian sells specialized foods, “based on the Triticum Dicoccum variety of wheat seeds, one of the earliest domesticated, dual core crops, in the ancient world, the official favorite of the... [More]
Feminine Vitamin Packaging - Glokio's Vitamin Packaging Design is Pure and Simple
SCORE: 4.6
Mild 5,340 Clicks Pub: Sep 19, 14
Feminine Vitamin Packaging
Glokio's Vitamin Packaging Design is Pure and Simple
Glokio is a company that makes a variety of minerals and vitamins specifically for women, which comes across in its vitamin packaging designs, even as minimal as they are. The bottles designed by... [More]
Healthy Indulgent Truffles - Sweet Virtues' Healthy Chocolate Snacks Are Loaded with Superfoods
SCORE: 3.5
Untested 1,434 Clicks Pub: Aug 27, 14
Healthy Indulgent Truffles
Sweet Virtues' Healthy Chocolate Snacks Are Loaded with Superfoods
When you think of truffles, it’s not often that you consider them to be a healthy chocolate snack. However, these truffles from Sweet Virtues are in a category of their own, since the... [More]
Superfood-Infused Chocolates - WiseOne Superfoods' Healthy Raw Chocolates Boast Health Benefits
SCORE: 1.8
Untested 1,265 Clicks Pub: Oct 9, 14
Superfood-Infused Chocolates
WiseOne Superfoods' Healthy Raw Chocolates Boast Health Benefits
All too often, chocolate is grouped in with the other bad-for-you foods in the grocery junk food aisle, making chocolate seem like something that you should feel guilt about—but not this healthy... [More]